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Sales Associate
2 months ago
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
We are part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
As a Sales Associate, you will be an integral part of the store's overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. You will be responsible for upholding Coach's Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
Key Responsibilities:
- Understand organizational objectives and make decisions that align with Company priorities
- Take ownership and be committed to delivering results, while remaining actively aware of personal and store metrics; and create personal sales and clienteling strategies in partnership with the management team.
- Create short- and long-term strategies to achieve personal metrics and performance goals
- Take ownership of personal survey results and create plans to improve and overcome areas of opportunity
- Represent Coach as a brand ambassador
- Demonstrate Coach's Selling and Service expectations at all times
- Understand changes in local market with potential impact on business performance and support the execution of local sales strategies and tactics
- Drive business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
- Create positive impressions with customers by bringing best self to work through attire consistent with Coach's Guide to Style
- Build credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition
- Provide in-depth product knowledge, including features, benefits, current offerings, and overall product value
- Remain aware and be clearly able to communicate current pricing and promotional strategy to customers
- Discuss product features and build the sale by leveraging cross-selling skills and abilities
- Cross-sell and encourage beneficial product add-ons that relate to the customer's shopping needs
- Sensitive to customers' needs and tailor approach by reading cues
- Attend to the unique and individual shopping needs of each customer
- Work with multiple customers simultaneously and break away as appropriate
- Follow up with customers consistently and genuinely to influence/close the sale
- Flex personal selling techniques to contribute to overall store financial results
- Build lasting and loyal relationships with customers
- Leverage Coach's tools and technology to support relationship building and clienteling efforts
- Create enthusiasm and positivity for a shared vision and mission
- Promote and endorse a team selling environment
- Foster an environment of teamwork, trust and collaboration with internal and external customers
- Remain solution oriented; be adaptable and flexible to changing business and store needs
- Welcome feedback and adapt behaviors as appropriate
- Maintain a calm and professional demeanor at all times
- Ensure all daily tasks are completed without negatively impacting service or Coach standards
- Complete daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner
- Maintain a clean and tidy selling floor at all times
- Adhere to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures
- Replenish inventory on sales floor as needed
- Support Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintains strong organizational standards as it relates to product both in the stockroom and on the sales floor
- Support cash-wrap when needed to process purchases, returns, and exchanges
- Efficiently process customer transactions: Purchase, Return, Exchange, Found Order etc.
- Effectively help to prepare store by organizing functional areas, perform routine cleaning, maintains strong organizational standards and maintains visual merchandising expectations
- Ability to work a flexible schedule to meet the needs of the business, including nights, weekends and holidays
- 1-3 years of previous sales experience in a luxury retail service environment preferred
- Ability to communicate effectively with customer and team
- Mobility to maneuver the sales floor and stock room to provide and support customer service
- Reach above/bend to obtain product for customers from store fixtures/shelves at various heights and climb ladders/stairs/step-stools to perform visual merchandising and housekeeping duties
- Ability to frequently lift and carry up to 20 pounds and at times lift and carry product/cartons up to fifty pounds to process product shipment/transfer