Digital Marketing Specialist

3 weeks ago

Murrieta, California, United States Infor Full time
Job Title: Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist will assist in the execution and maintenance of Pechanga Resort Casino's digital marketing efforts, including coordination, development, implementation, maintenance, and reporting of digital advertising efforts through paid and owned media, Search Engine Marketing (SEM), Search Engine Optimization (SEO), and display advertising.

This position will work as part of a team under the direction of the Digital Marketing Manager to deliver clear, relevant, captivating, and engaging content and campaigns to boost brand awareness and interest in Pechanga Resort Casino.

The specialist must be highly organized, responsive, a savvy communicator, and well-versed in digital marketing and communication best practices. The candidate must also have a demonstrated ability to meet tight deadlines.

Key Responsibilities:

  • Work with internal stakeholders and external agency partners in the execution of all paid digital media efforts, including social media, SEO, SEM, website optimization, and other digital marketing mediums.
  • Collaborate with departments, management, and company leadership to consistently ascertain, extract, and sift through information for use in digital and brand campaigns.
  • Quickly learn and adapt brand voice and tone when developing copy.
  • Coordinate production of assets and content when required.
  • Develop and implement tracking links.
  • Monitor all aspects of campaign configuration, launch, and ongoing optimization, including ad copywriting, database optimization, budget management, and ad trafficking.
  • Identify ad optimization opportunities through A/B testing.
  • Maintain deliverables calendar to ensure timely deployment and receipt of all collateral pieces for agency partners and other scheduling.
  • Contribute ideas and programs to the departments advertorial campaign calendar.
  • Research and maintain progressive knowledge of emerging trends in social media, SEO, and digital advertising, as well as industry best practices.
  • Manage Google AdWords and ingest keyword recommendations.
  • Allocate tasks to the web implementation team within SEO tool.
  • Make recommendations of suggested changes on web, social, and other online areas for greatest impact to search rankings and searchability for all areas of the resort/casino.
  • Regularly ascertain the effectiveness of Pechanga Resort Casino's digital ads and SEO efforts and provide monthly progress reports, meaningful analytics.

Accountability:

This position has no supervisory responsibilities. The Team Member is responsible for protecting the assets of Pechanga Resort Casino.

Qualifications and Guidelines:

  • Bachelor's degree required. Associate's degree acceptable with valid work experience.
  • At least three years of agency or in-house experience within the digital advertising field required.
  • One year of casino, resort, hospitality, or tourism experience highly desirable.

Communication Skills:

This position requires an above-average ability to read and comprehend simple and increasingly complex instructions, short correspondence, memos, and more.

This position also requires the candidate to write concise and accurate correspondence to guests, while adhering to Pechanga Resort Casino brand standards.

Must be able to express themselves and their thoughts and ideas clearly and professionally.

Must have the ability to effectively present information in one-on-one and small group situations to guests, clients, and other employees of the organization.

Mathematical Skills:

This position requires the ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

This position also requires the ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability:

This position requires the ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.

This position also requires the ability to deal with problems involving several concrete variables in standardized situations.

Certificates, Licenses, Registrations:

Must qualify to obtain and maintain a Class A gaming license.

Skills/Abilities:

  • Daily tracking of digital marketing calendars, task coordination, and campaign implementation, including digital ads, SEO changes, and updates, and other tracking as requested by manager or director.
  • Ability to measure and report the success of Digital Marketing strategies alongside the Digital Marketing Manager.
  • The ability to work on multiple tasks simultaneously and within tight timelines, including the ability to prioritize among multiple, urgent, and/or simultaneous projects.
  • Excellent internal client management and interpersonal relationship skills.
  • Must be a naturally curious individual who is not afraid to find out answers, figure out how to get them, and how to position that information to the public while fitting it into the brand's voice and image.
  • Must be comfortable in and have deep knowledge of various forms and practices within social media information dissemination and how each operates.
  • Attention to detail and desire to consistently produce high-quality work, maintaining candidate's own standards as well as standards of the department and Pechanga Resort Casino.
  • An ability to develop and maintain professional, working relationships with cross-functional departments and Team Members across the resort, as well as with external agency partners.
  • Ability to work within predetermined timelines, as well as outside of these, often needing to be OK with uncertainty.
  • Ability to work with multiple stakeholders during various segments, projects, or all at the same time.
  • Must possess an innate understanding of discretion of information and assets.
  • Ability to work autonomously as well as within a collaborative setting.
  • Ability to work quickly and tune out distractions.
  • Some evening and weekend hours will be required.
  • Attends required department meetings.
  • Protects the brand integrity of Pechanga Resort Casino across all Digital mediums.
  • Must abide by company and departmental SOPs.
  • Enjoy working in a fast-paced environment at a fun, teamwork-oriented company.

Disclaimer:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

This role will have the ability to work from home one day per week and potentially at other times as agreed upon by the Director.

This candidate must be willing to work nights, weekends, early mornings, company opportunities. This individual must also be willing to remain on call 24/7 in the event of an emergency situation.

  • Digital Marketing Specialist

    3 weeks ago

    Murrieta, California, United States Infor Full time

    Job Title: Digital Marketing SpecialistAt Infor, we are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for assisting with the overall execution and maintenance of our digital marketing efforts.Key Responsibilities:Work with internal stakeholders and external agency...

  • Digital Marketing Professional

    1 week ago

    Murrieta, California, United States Performance Real Estate Full time

    Job DescriptionWe're seeking a talented Digital Marketing Professional to join our team at Performance Real Estate. As a key member of our marketing department, you'll be responsible for creating and implementing engaging digital marketing campaigns to drive traffic and sales.Key responsibilities include:Developing and executing social media strategies to...

  • Digital Marketing Professional

    1 day ago

    Murrieta, California, United States Performance Real Estate Full time

    Job DescriptionWe're seeking a talented Digital Marketing Professional to join our team at Performance Real Estate. As a key member of our marketing department, you'll be responsible for creating and posting engaging content across various social media platforms and our website.In this role, you'll have the opportunity to own the entire content creation...

  • Marketing Director

    1 week ago

    Murrieta, California, United States Remington Full time

    Job DescriptionWe are seeking a highly skilled and experienced Marketing Manager to lead our marketing efforts for our resort property. The ideal candidate will have a strong background in digital marketing, including ad management and optimization.Key Responsibilities:Develop and execute the ownership's marketing strategy, managing the brand across various...

  • Marketing Director

    3 weeks ago

    Murrieta, California, United States Remington Full time

    Job DescriptionWe are seeking a highly skilled and experienced Marketing Manager to lead our marketing efforts for our resort property. The ideal candidate will have extensive experience in digital marketing, including ad management and optimization.Key Responsibilities:Lead the marketing team to ensure goals are metFoster a collaborative and innovative team...

  • Orthotist Specialist

    1 day ago

    Murrieta, California, United States Ottobock Full time

    Orthotist and Prosthetic Care SpecialistAt Ottobock, we are seeking a highly skilled Orthotist and Prosthetic Care Specialist to join our team. As a key member of our clinical services team, you will be responsible for delivering high-quality orthotics, prosthetics, and professional services to our patients.Key Responsibilities:Formulate design of prosthetic...

  • Water Damage Restoration Specialist

    24 hours ago

    Murrieta, California, United States Institute of Inspection , Cleaning and Restoration Certification Full time

    Job Title: Water Damage Restoration SpecialistAbout the Job:We are seeking a highly skilled and experienced Water Damage Restoration Specialist to join our team at the Institute of Inspection, Cleaning and Restoration Certification. As a Water Damage Restoration Specialist, you will be responsible for traveling to damaged homes or businesses and supporting...

  • Business Growth Specialist

    4 days ago

    Murrieta, California, United States brightview Full time

    About the RoleBrightView is seeking a highly motivated Business Growth Specialist to join our team. As a Business Growth Specialist, you will be responsible for aggressively growing our landscape maintenance business in a defined territory. You will thrive in our fast-paced environment, closing deals with your resilience and persistence.Key...

  • Dental Associate

    1 week ago

    Murrieta, California, United States PDS Health Full time

    Unlock Your Potential as an Associate DentistAre you a motivated and ambitious dental professional looking to take your career to the next level? Do you want to work with a team of experienced professionals and gain valuable experience in a dynamic and supportive environment? Look no further than East Murrieta Dental Group and Orthodontics!About the RoleWe...

  • Sales Specialist

    1 week ago

    Murrieta, California, United States ActionLink Full time

    Unlock Your Sales PotentialAre you a sales enthusiast looking to elevate your skills and make a lasting impact? We're seeking a highly motivated Part Time Sales Specialist to join our team at Best Buy, representing the innovative Sonos brand.Key Responsibilities:Deliver exceptional customer experiences by showcasing Sonos products and demonstrating their...

  • Dental Associate

    1 week ago

    Murrieta, California, United States Murrieta Dental Group and Orthodontics Full time

    Unlock Your Potential as an Associate DentistAt Murrieta Dental Group and Orthodontics, we're committed to helping you grow your career and achieve your goals. As an Associate Dentist, you'll have the opportunity to work alongside experienced professionals, learn new skills, and provide quality care to patients.What You'll Gain:Mentorship from an established...

  • Dental Associate Position

    5 days ago

    Murrieta, California, United States Murrieta Dental Group and Orthodontics Full time

    Grow Your Career with Murrieta Dental Group and OrthodonticsThe Associate Dentist role at Murrieta Dental Group and Orthodontics offers a unique opportunity to provide quality care for patients and advance your career. You will participate in one-on-one mentoring sessions and Continuing Education opportunities, and engage with the Owner Dentist to establish...

  • Veterinary Care Specialist

    3 weeks ago

    Murrieta, California, United States National Veterinary Associates Full time

    About Our HospitalMurrieta Oaks Veterinary Hospital and Pet Hotel is a full-service hospital located in Central Murrieta, California. We pride ourselves in providing the highest standard of veterinary care and compassion in the area.We offer flexibility in scheduling and respect a healthy work/life balance. Our culture is high energy, fast paced and all of...

  • Dental Associate Position

    6 days ago

    Murrieta, California, United States Plaza Dental Group Full time

    Overview:The Associate Dentist role at Plaza Dental Group offers a unique opportunity for qualified individuals to provide quality care for patients and grow their career. You will participate in one-on-one mentoring sessions and in select regionally held Continuing Education opportunities. This includes proactively engaging the Owner Dentist in establishing...

  • Dental Associate

    4 weeks ago

    Murrieta, California, United States Plaza Dental Group Full time

    Unlock Your Potential as an Associate DentistAre you a motivated and ambitious dental professional looking to take your career to the next level? Look no further than Plaza Dental Group!About the RoleWe are seeking a talented Associate Dentist to join our team of experienced professionals. As an Associate Dentist, you will have the opportunity to provide...

  • Dental Associate Position

    1 week ago

    Murrieta, California, United States Murrieta Dental Group and Orthodontics Full time

    Join Our TeamMurrieta Dental Group and Orthodontics is seeking a highly skilled Associate Dentist to join our team. As an Associate Dentist, you will have the opportunity to provide quality care to patients and grow your career while receiving mentorship from an experienced Owner Dentist.Key Responsibilities: Participate in one-on-one mentoring sessions with...

  • IT Support Specialist

    4 weeks ago

    Murrieta, California, United States II-VI Aerospace & Defense Full time

    Job DescriptionThe Site Support Specialist plays a crucial role in ensuring the smooth operation of our IT systems and infrastructure. This position requires strong technical skills, excellent communication abilities, and a customer-centric approach to provide top-notch support to our business users.Key ResponsibilitiesAdminister, maintain, and monitor all...

  • PACE Outreach Coordinator

    7 days ago

    Murrieta, California, United States Neighborhood Healthcare Full time

    About UsAt Neighborhood Healthcare, we're dedicated to improving the health and happiness of the communities we serve. Our mission is to provide quality care to all, regardless of situation or circumstance.Job OverviewThe Outreach Specialist will play a crucial role in promoting and raising awareness about our Neighborhood Healthcare PACE program. This...

  • Dental Associate

    4 weeks ago

    Murrieta, California, United States Murrieta Dental Group and Orthodontics Full time

    Unlock Your Potential as an Associate DentistAre you a motivated and ambitious dentist looking to take your career to the next level? Do you want to work in a dynamic and supportive environment where you can grow and develop your skills? Look no further than Murrieta Dental Group and Orthodontics!About the RoleWe are seeking a talented Associate Dentist to...

  • Samsung Home Theater Expert

    1 week ago

    Murrieta, California, United States Best Buy Full time

    About the RoleWe're seeking a highly skilled and knowledgeable individual to join our team as a Samsung Home Theater Specialist. As a specialist, you'll be responsible for demonstrating and selling home theater products with a focus on the Samsung brand.Key ResponsibilitiesMaintain a high level of product knowledge about new Samsung technologyDebrief with...