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Social Media Content Lead, Under Armour

3 weeks ago

Baltimore, Maryland, United States Under Armour Full time

Social Media Content Strategy

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This role requires a hybrid builder and executor – someone who can strategize, create, and activate. You'll lead Under Armour's social expansion across TikTok & YouTube, help develop grassroots activations, and build relationships with creators, athletes, and cultural voices.

You know how to move fast, capture real moments, and create content that resonates with sports culture. Your impact will be seen in owning day-to-day execution of TikTok & YouTube, balancing trends, storytelling, and engagement strategies.

  • Create and execute social-led activations at training sessions, tournaments, and brand moments.

  • Capture, create, and direct real-time content at key events.

  • Build and maintain relationships with influencers, rising creators, and sports personalities.

  • Monitor social trends, athlete storylines, and cultural moments, and work with teams to scale content efforts.