Sr. Lead, Social Media Content

Sr. Lead, Social Media Content & Community

Sr. Lead, Social Media Content & Community

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (https://performancemanager8.successfactors.com/sf/careers/jobsearch?bplte_company=ua&_s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d)

Purpose of Role

This role is for a hybrid builder and executor—someone who can strategize, create, and activate. You'll lead Under Armour's social expansion across TikTok & YouTube, help develop grassroots activations, and build relationships with creators, athletes, and cultural voices. You know how to move fast, capture real moments, and create content that resonates with sports culture. You're not waiting for direction—you're out in the field, spotting trends, making connections, and bringing them to life.

Your Impact

• Own day-to-day execution of TikTok & YouTube, balancing trends, storytelling, and engagement strategies.

• Lead social content ideation & production—filming, editing, and optimizing for platform growth.

• Identify platform trends early and execute fast to stay ahead of the curve.

• Experiment with new content formats, challenges, and viral mechanics to drive engagement.

• Capture, create, and direct real-time content at key events.

• Develop and execute social-led activations at training sessions, tournaments, and brand moments.

• Bridge online & offline by turning IRL moments into social storytelling.

• Build and maintain relationships with influencers, rising creators, and sports personalities.

• Manage collaborations, seeding, and content partnerships to amplify brand presence.

• Monitor social trends, athlete storylines, and cultural moments, and work with teams to scale content efforts.

Qualifications

• Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree

• Proven experience managing TikTok & YouTube content strategy & execution.

• Background in grassroots sports, influencer relations, or digital storytelling.

• Strong video production skills (either hands-on or directing others).

• Has built or grown social communities in sports, entertainment, or lifestyle.

• Portfolio or links to professional work is REQUIRED for consideration

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, MD office.

• Work Schedule : This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.

Relocation

• No relocation provided

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Base Compensation

$124,575.00 - $171,290.90 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community

• Under Armour Merchandise Discounts

• Competitive 401(k) plan matching

• Maternity and Parental Leave for eligible and FMLA-eligible teammates

• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

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Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Requisition ID: 160558

Location:

Baltimore, MD, US, 21230

Business Unit: Corporate

Region: North America

Employee Class: Full Time

Employment Type: Salaried

Learn more about our Benefits here