Brand Development Specialist

3 weeks ago


Waterbury, Connecticut, United States EZ 4X4, LLC Full time
Job Overview

We are seeking a highly skilled Senior Marketing Manager to join our team at EZ 4X4, LLC. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns to drive business growth and brand awareness.

Key Responsibilities
  • Develop and implement multi-channel marketing strategies to reach our target audience
  • Manage and maintain our company's online presence, including our website and social media channels
  • Collaborate with our creative team to design and develop marketing materials, including brochures, flyers, and advertisements
  • Conduct market research and analyze data to inform marketing decisions
  • Manage and optimize our company's e-commerce platform, including product listings and promotions
  • Develop and implement email marketing campaigns to engage with our customers and prospects
  • Manage and maintain our company's brand guidelines and ensure consistency across all marketing channels
  • Stay up-to-date with industry trends and best practices in marketing and advertising
Requirements
  • 2-5 years of experience in marketing, preferably in a senior role
  • Proven track record of developing and executing successful marketing campaigns
  • Strong understanding of digital marketing channels, including social media, email, and search engine optimization
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team
  • Strong analytical and problem-solving skills
  • Bachelor's degree in marketing, business, or a related field
Preferred Qualifications
  • Experience with e-commerce platforms, including WooCommerce and Shopify
  • Knowledge of Google Analytics and Google Ads
  • Experience with content management systems, including WordPress
  • Strong understanding of SEO principles and best practices


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