Produce Category Growth Specialist

2 weeks ago


Livermore, California, United States US Foods, Inc. Full time
Role Summary

We are seeking a skilled Produce Category Growth Specialist to drive penetration and growth of assigned categories through consultative sales activities with targeted customers. This role is responsible for providing product expertise and sales support for all aspects of the category.

Key Responsibilities:
  • Drive KPIs across category, including sales case growth, category penetration, Exclusive Brand (EB) penetration, and Territory Manager (TM) feedback
  • Work with TMs to refine product offering, order guides, and potential pricing for new accounts
  • Support category-specific product conversion activities and new item sales opportunities based on product margins, features, and benefits
  • Assist TMs in opening new accounts with highest potential and accompany TMs on high-potential accounts' visits to provide specific category expertise
  • Train TMs on top penetration priorities and utilize hands-on product and printed materials during monthly sales meetings and one-on-one opportunities in the field; coach TMs during ride-alongs
  • Develop and present selling and relevant training materials in conjunction with Category Management and Training functions
  • Demonstrate product use and/or menu applications at Division and Customer locations, providing consulting expertise to customers on key product considerations, product features/benefits, and usage/preparation of the product
  • Assist in category growth by acquiring and providing marketing intelligence and customer feedback on product offerings, pricing, trends, and innovations in the market
  • Promote and provide business solutions to top customers, passing potential leads to Business Solutions' team and facilitating a smooth transition
Requirements:
  • High School diploma or equivalent required; Bachelor's degree preferred
  • Minimum 3–5 years of experience in produce category
  • Deep, comprehensive produce product knowledge; culinary training beneficial
  • Consultative selling skills preferred
  • Possesses strong verbal and written communication skills, as well as solid interpersonal, presentation, and training skills required
Compensation and Benefits:

The expected base rate for this role is between $55,000.00 and $110,000.00, depending on relevant experience and education. This role will also receive an annual incentive plan bonus. Benefits may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance.



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