Trade Marketing Manager

1 week ago


Austin, Texas, United States Tecovas Full time
Job Title: Trade Marketing Manager

Tecovas is seeking a skilled Trade Marketing Manager to lead the development and execution of marketing strategies for our wholesale accounts. This role will be responsible for ensuring brand integrity and driving growth in our newest channel.

Key Responsibilities:
  • Set channel marketing strategy and budget
  • Create seasonal go-to-market plans tailored to each account to drive desired sales results
  • Collaborate closely with Sales and Merchandising to ensure marketing strategy supports business goals
  • Lead go-to-market execution, partnering with retailers and internal teams to do so
  • Manage brand assets for external use, ensuring relevant assets are provided in a timely manner
  • Analyze seasonal performance, sharing results with stakeholders and optimize budget allocation accordingly
Requirements:
  • Bachelor's degree in relevant field preferred, or equivalent combination of education and experience
  • 5+ years of relevant marketing experience, preferably in wholesale or retail environments
  • Seasoned in working across multiple advertising channels, with bonus points for channel leadership
  • Proven ability to manage complex projects and lead cross-functional teams
What We Offer:
  • Competitive salary
  • Eligibility to participate in Corporate Bonus Program
  • Generous employee discounts
  • Paid Parental Leave
  • Flexible PTO policy
  • Corporate wellness program

Tecovas is a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike. We're committed to classic construction techniques that stand the test of time. If you're a passionate, humble, positive, and talented individual determined to help us continue to grow, we encourage you to apply.



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