Digital Content Manager

4 weeks ago


Metairie, United States Nexstar Broadcasting Full time
Job Title: Digital Content Manager

Job Summary:

WGNO-TV in New Orleans is seeking an experienced digital journalist to manage content and audience engagement for WGNO.com as our Digital Content Manager. The ideal candidate will have a strong background in online news operations and be able to lead a dynamic and results-driven web team.

Key Responsibilities:

* Oversee daily operations of WGNO.com
* Train, coach, and manage a team of digital producers, news reporters-anchors, and interns
* Communicate goals, processes, and expectations for digital success across all departments
* Report digital data goals and results to the team
* Set and uphold expectations for key performance indicators (KPIs) like pageviews and pages per session
* Evaluate website traffic trends to guide both short-term and long-term content strategies
* Assign, edit, and oversee the production of stories, photos, graphics, videos, audio, and other digital content
* Build strong relationships across the newsroom to ensure WGNO is first to market with breaking news and enterprise content

Requirements:

* At least three years of experience in a digital news operation with a strong editorial focus preferred
* B.A. in journalism, mass communications, marketing, or a related field; equivalent experience may substitute
* Strong news judgment and experience managing online news operations
* Highly organized, able to manage a fast-paced, multi-platform digital news environment
* Expertise in SEO best practices and AP Style
* Proficient in tools such as Adobe Analytics and Chartbeat
* Excellent communication skills to navigate the growing influence of digital across all departments
* Self-motivated, competitive, assertive, and capable of working independently under pressure
* Comfort with adopting new technologies in an evolving industry

About Nexstar Broadcasting:

Nexstar Broadcasting is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. We are committed to delivering high-quality content to our audiences and are seeking a talented Digital Content Manager to join our team.

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