Product Marketing Manager

2 weeks ago


Racine, Wisconsin, United States CNH Industrial America LLC Full time
Product Marketing Manager - Medium Tractors

CNH Industrial America LLC is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for the profitable growth of our product line of medium tractors.

Key Responsibilities:
  • Develop strategic marketing plans for our product line through market research, competitive analysis, customer engagement, and business planning.
  • Lead the new product introduction process within the marketing organization.
  • Interact with customers, dealers, market teams, communication, pricing, training, and the global product management team.
  • Manage the product offering, including selecting applicable offerings, defining market standards, and product packaging.
  • Drive development and create materials for product launches, including press releases, brochures, launch materials, customer presentations, videos, and sales training materials.
  • Improve sales and profitability throughout the product lifecycle by following key performance indicators, identifying potential for growth, and defining action plans.
Requirements:
  • Strong understanding of marketing principles and practices.
  • Excellent communication and leadership skills.
  • Ability to analyze market trends and develop strategic plans.
  • Experience in product marketing or a related field.
  • Strong business acumen and analytical skills.

CNH Industrial America LLC is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.



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