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Lead Brand Strategist

2 months ago

Southlake, Texas, United States Mallard Agency Full time

Company Overview:

Mallard Agency is a comprehensive marketing firm dedicated to elevating brands. We specialize in strategy, branding, video production, design, and ongoing marketing execution tailored for small to midsize enterprises. Our mission is to create a significant impact by transforming ordinary businesses into remarkable brands, having successfully partnered with over 100 clients.

We value team members who are self-aware, proactive in seizing opportunities, and committed to understanding and connecting with everyone they interact with. Our team is tightly-knit, passionate about our work, and supportive of one another. Our guiding principles are integral to our operations, and we embody these five values daily:

Be Honest

Create Confidently

Give Grace

Pursue Growth

Take Responsibility

Role Summary:

The Senior Brand Manager position is a multifaceted role that combines project oversight, client engagement, and strategic execution. In this capacity, you will act as the main liaison for a selection of the agency's key retainer clients, as well as those engaging in specific, high-priority initiatives. Your duties will encompass managing daily communications, reviewing creative outputs, participating in strategic discussions, providing updates, overseeing project schedules, and crafting detailed creative briefs. This role demands a highly organized and communicative individual who can think strategically and make prompt, informed decisions. You will play a crucial role in ensuring client satisfaction and project success, balancing the fast-paced nature of agency work with a focus on precision and detail. The ideal candidate will be a proactive problem-solver, a confident leader, and someone who excels in a collaborative setting.

Responsibilities:

  • Oversee a diverse range of key client relationships across multiple sectors, ensuring satisfaction and growth for the agency's major retainers.
  • Enhance and expand each account through strategic leadership and outstanding client service.
  • Communicate effectively with all internal and external stakeholders through various channels.
  • Collaborate with team members to devise comprehensive marketing strategies that assist small to midsize businesses in achieving their objectives while adhering to budget constraints.
  • Conduct in-depth research on assigned clients to gain expertise in their business and marketing strategies, ensuring alignment throughout the creative process.
  • Prepare detailed meeting agendas and lead regular client meetings with an emphasis on clear communication and strategic guidance.
  • Supervise the creative process for a variety of assets, including copywriting, branding, social media, video, photography, digital content, email, print, and web.
  • Create and maintain thorough creative briefs for every project, ensuring all components are documented in the agency's project management system.
  • Manage social media and email campaigns by developing content calendars, scheduling posts, engaging with audiences, and providing clients with regular performance reports.
  • Utilize your expertise to offer timely, relevant, and strategic marketing counsel to executive-level clients.
  • Prepare comprehensive documentation, including meeting agendas, status reports, production schedules, tracking documents, and next steps for clients.
  • Assist the agency's Producer in pre-production planning, ensuring all elements are addressed for successful execution.
  • Work closely with the agency's Editor and Creative Director during post-production to guarantee excellence in final deliverables.
  • Actively seek new business opportunities, contributing significantly to the agency's financial objectives each fiscal year.
  • Regularly collaborate with other departments, providing direction and feedback on all client-facing projects to ensure consistency and quality.
  • Delegate tasks to team members as necessary, offering clear guidance and setting precise expectations for each project. Additionally, mentor junior team members.
  • Stay informed on the latest marketing trends and tactics through continuous research and learning.
  • Participate in the recruitment process for new staff members across departments and occasionally oversee part-time interns.
  • Become proficient in the StoryBrand framework and implement it across all client projects.
  • Perform additional duties as assigned, contributing to the overall success of the agency.

Qualifications:

  • Bachelor's or Master's Degree in Business, Marketing, Advertising, Communications, PR, or related fields.
  • A minimum of 5 years of experience in a creative marketing environment or agency.
  • Extensive prior experience in client services, project management, and production.
  • Proactive and adds value beyond the scope of their role.
  • Advanced understanding of the current marketing landscape.
  • Confidence to guide clients towards business growth through innovative marketing.
  • Exceptional attention to detail and a knack for producing high-quality work.
  • High emotional intelligence, dedicated to extending empathy and grace to others.
  • Strong written and verbal communication skills.
  • Excellent organizational abilities.
  • Familiarity with tools such as Adobe Creative Suite, Figma, Keynote, Later (or similar scheduling platforms), Asana (or other project management software), Milanote, Slack, Google Workspace, and Excel.

Benefits:

  • Competitive salary with opportunities for advancement.
  • Company-sponsored retirement plan.
  • Medical, dental, and vision insurance.
  • Generous paid time off policy.
  • Profit sharing and bonus opportunities.
  • Annual team-building retreat.

Equal Employment Opportunity:

Mallard Agency is committed to promoting equal employment opportunities. All personnel decisions, including recruiting, hiring, training, promotion, compensation, benefits, and termination, are made without regard to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, citizenship status, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.