Digital Analytics Expert
2 weeks ago
About the Role:
The Digital Analytics Expert will be a key member of the Experience Analytics team at T. Rowe Price. This individual will be responsible for analyzing user behavior on the company's Personal Investing website and mobile app, developing monitoring reports, and working with product owners to create KPIs and measurement strategies.
Key Responsibilities:
- Conduct advanced statistical and quantitative analyses to deliver functional analytics or business insights.
- Develop data visualizations to assist business stakeholders across various areas/departments.
- Identify opportunities to promote data literacy across the organization.
- Work with disparate data sets to prepare data for reporting.
- Review results to ensure they address identified business needs.
Requirements:
- Bachelor's degree or the equivalent combination of education and relevant experience.
- 2+ years of total relevant work experience.
- Demonstrated professional experience using Adobe Analytics or Customer Journey Analytics.
- Strong MS Office skills, particularly Excel.
- Excellent written and verbal communication skills.
About T. Rowe Price:
T. Rowe Price is a premier asset manager focused on delivering global investment management excellence and retirement services. We value diversity of thought, gender, and race, and believe our continued success depends upon the equal treatment of all associates and applicants for employment.
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