Marketing Manager

3 days ago

TN United States Bargain Hunt Full time
Job Title: Loyalty and Email Marketing Manager

The Loyalty and Email Marketing Manager plays a pivotal role in driving the success of Bargain Hunt's email marketing and loyalty programs. This individual will be responsible for designing, developing, executing, and optimizing these programs to achieve business objectives.

Key Responsibilities:
  • Manage the day-to-day activities associated with the overall success and growth of Bargain Hunt's loyalty and email marketing programs.
  • Track and report on loyalty and email marketing Key Performance Indicators (KPIs) and identify opportunities for improvement.
  • Use data and insights to identify actionable customer segments within email marketing and loyalty program databases.
  • Recommend promotions and strategies that drive store visits, customer spend, and loyalty member engagement; execute, measure, and report on approved recommendations.
  • Build test and learn strategies to improve loyalty communications, including sign-up and redeem CTAs both online and in-store.
  • Build and maintain marketing automations and workflows in HubSpot to drive customer engagement and retention.
  • Work with members of marketing and merchandising teams to identify ad items for email marketing efforts and collect item descriptions, pricing information, and photography.
  • Work with copywriter and designer in the development and execution of multiple weekly marketing emails.
  • Proactively problem solve and enhance customer experience.
  • Develop and present summary reports on a weekly basis.
Requirements:
  • 3+ years of email marketing and/or loyalty program experience.
  • Marketing experience in retail, QSR, or CPG.
  • Demonstrated experience working with loyalty and email platforms and data.
  • High degree of comfort working with data to develop insights and actionable recommendations.
  • Proficient in using marketing automation technology (HubSpot experience preferred).
  • Experience working with Microsoft D365 and Power BI or similar platforms a plus.
  • Experience with email and SMS workflow/communications automation tools.
  • Knowledge of latest loyalty and email marketing trends.

Bargain Hunt is an equal employment opportunity employer and considers all applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital or veteran status, or based on any individual's status in any group or class protected by applicable federal, state, or local law.

Apply Now

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