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Digital Marketing Strategist

2 months ago

Hazleton, Pennsylvania, United States SUN Technical Services Full time
Job Title: Digital Marketing Specialist

SUN Technical Services is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our B2B Digital Experience team, you will be responsible for managing and delivering our HubSpot email marketing initiatives.

Key Responsibilities:
  • Develop and execute multiple digital marketing campaigns using HubSpot, creating campaign workflows and ensuring timely delivery.
  • Collaborate with UX specialists, designers, project managers, QA specialists, and marketing consultants to deliver high-quality email products to our partners.
  • Utilize strong attention to detail to create and optimize quality email projects, adhering to best practices, web (ADA) and email (CAN-SPAN) compliance, and internal development process standards.
  • Provide realistic estimates of work and deliver on those timelines, proactively identifying and addressing issues as they arise.
  • Responsible for the improvement, governance, and maintenance of HubSpot processes, gathering input from internal and external stakeholders and providing feedback and suggestions to management.
  • Maintain a passion for delivering a customer experience that exceeds expectations, actively identifying process improvement opportunities.
Requirements:
  • B.A. or B.S. degree in a related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc.).
  • At least 4+ years of experience in lead management systems (LMS), content management systems (CMS), marketing systems (Email), and CRMs (Salesforce).
  • Expert in HubSpot Marketing, with experience managing and creating digital marketing campaigns, email campaigns workflows, reporting dashboards, and deep knowledge of the email channel and digital analytics best practices.
  • Passion for digital marketing, with understanding of HTML, CSS, and other Adobe CS.
  • Certified HubSpot Inbound a plus.
  • Strong communication skills, excellent attention to detail, well-organized, and able to handle multiple projects simultaneously with a tenacious belief in hitting deadlines and meeting commitments.
  • Demonstrate analytical thinking and independent management skills.
  • Proficiency in blogging platforms and/or content management skills.