Digital Marketing Specialist

4 weeks ago

Hazleton, Pennsylvania, United States SUN Technical Services Full time
Job Title: Digital Marketing Specialist

BHI Energy is seeking a highly skilled Digital Marketing Specialist for a long-term contract assignment. As part of the B2B Digital Experience team, you will work closely with B2B partners to manage and deliver our HubSpot email marketing initiatives.

Key Responsibilities:
  • Execute multiple digital marketing campaigns using HubSpot, creating campaign workflows and managing email development, prospect journey, campaign workflows, data management, testing, client training, and analytics reporting.
  • Collaborate with UX specialists, designers, project managers, QA specialists, and marketing consultants to ensure the delivery of highly effective email products to our partners.
  • Utilize strong attention to detail to create and optimize quality email projects based on best practices, web (ADA) and email (CAN-SPAN) compliance, as well as internal development process standards and platform governance.
  • Provide realistic estimates of work and deliver on those timelines.
  • Proactively identify, troubleshoot, and address issues as they arise.
  • Responsible for the improvement, governance, and maintenance of HubSpot processes by proactively gathering input from internal and external stakeholders and providing feedback and suggestions to management.
  • Maintain the drive to be passionate about delivering a customer experience that exceeds expectations.
  • Actively identify process improvement opportunities.
Requirements:
  • Education: B.A. or B.S. degree in a related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc.).
  • At least 4+ years of experience in lead management systems (LMS), content management systems (CMS), marketing systems (Email), and CRMs (Salesforce).
  • Expert in HubSpot Marketing.
  • Expert managing and creating digital marketing campaigns; email campaigns workflows, reporting dashboards.
  • Deep knowledge of the email channel and digital analytics best practices.
  • Passion for digital marketing with understanding of HTML, CSS, and other Adobe CS.
  • Certified HubSpot Inbound a plus.
  • Strong communication skills, excellent attention to detail, well-organized, and able to handle multiple projects simultaneously with a tenacious belief in hitting deadlines and meeting commitments.
  • Demonstrate analytical thinking and independent management skills.
  • Proficiency in blogging platforms and/or content management skills.

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