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Digital Media Solutions Specialist
2 months ago
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
WLBT:
WLBT is Mississippi's flagship station and the dominant local TV and digital media in Central and Southwest Mississippi. We are an NBC affiliate that consistently produces award-winning local news coverage.
Jackson is a thriving city with a rich cultural scene, offering great museums, several local universities, and home to the largest medical facilities in the state, including the prestigious University of Mississippi Medical Center.
With our great weather, Mississippi is a paradise for outdoor enthusiasts. An extensive network of walking, running, and cycling trails is available across the metro.
And if you love a weekend getaway, Jackson is located within a short drive from beautiful Gulf Coast beaches, New Orleans, Memphis, Birmingham, Nashville, Dallas, and Atlanta.
If you're a sports fan, we have you covered. We host the PGA with the Sanderson Farms Championship. We have two SWAC schools in our DMA, Jackson State and Alcorn State.
If you love SEC sports, we have four schools (Ole Miss, Mississippi State, Alabama, and LSU) less than three hours away.
And Saints, Pelicans, and Grizzlies fans have an easy drive to NOLA and Memphis.
The Jackson metro is the economic hub of Mississippi and a great place to work, live, and raise a family.
Job Summary/Description:
WLBT has a rare opportunity to work for the #1 TV station in the market. We are seeking a Multimedia Sales Executive.
This position is responsible for identifying and reaching new clients in the market that will best take advantage of our television and digital solutions and then becomes a marketing consultant to the clients helping them define and achieve their business objectives.
Duties/Responsibilities:
- Conduct thorough client needs analysis, present proposed strategic solutions and tactics, and provide follow-up assessments to measure the effectiveness of campaigns.
- Utilize expanded B2B marketing resources to build compelling and creative solutions in a competitive landscape.
- Develop new business and maintain current business within the assigned territory.
- Sell across all product platforms, broadcast, digital, and OTT.
Qualifications/Requirements:
- Strong PowerPoint and presentation skills preferred.
- Self-motivated, high-energy salesperson.
- Excellent organizational, time management, verbal, and writing skills.
- Ability to be a team player.
- A strong work ethic and the ability to formulate and execute a daily plan is a must.
- Must meet the Gray Television driving requirements and have a valid driver's license.
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
