Digital Marketing Strategist

1 week ago

Alpharetta, United States Westfield Full time
Job Title: Digital Marketing Manager

Westfield Specialty is seeking an experienced Digital Marketing Manager to join our team. This role is responsible for identifying new marketing opportunities and increasing brand awareness, managing all digital marketing and SEO-related activities, such as link building, content strategy, and keyword usage.

Key Responsibilities:
  • Establish and execute a digital marketing strategy to distribute content, including work with writing, preparation, and dissemination of email marketing campaigns, website updates, and social media, predominantly LinkedIn
  • Create and manage content for Westfield Specialty's social media, emails, and other forms of digital communication
  • Work with a team of marketers and other stakeholders to maintain Westfield Specialty's digital presence
  • Maintain consistent brand messaging across all social channels
  • Identify, analyze, and measure trends and content to assess how well a campaign is performing
  • Create and maintain an editorial calendar to deliver targeted content
  • Update global, externally-facing content on web pages and updating of internal intranet platform
  • Optimizing global initiatives and campaigns through the use of omnichannel marketing
  • Researching and implementing new marketing, including identifying and testing new digital channels and tools
  • Stay up to date on the latest social media trends and implement them into Westfield Specialty's marketing campaigns
  • Prepare monthly reports and analytics on content performance and trends
Qualifications:
  • Bachelor's Degree Required. Degree in marketing, advertising, or related field a plus
  • A minimum of 5 years of related experience in digital marketing or related field is required
  • Experience with managing Marketing Automation Tools (like Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment required
  • Financial services or insurance industry experience preferred
  • Experience managing all digital marketing and SEO-related activities, like link building, content strategy, and keyword usage
  • Must be proficient using Microsoft Suite, including PowerPoint, Word, and Excel. Knowledge of Smartsheet a plus
  • Experience setting successful digital marketing strategy goals
  • Attention to detail and ability to deliver according to service level agreements
  • Experience setting and maintaining a global evergreen library of content for social media
  • Experience in scalability of social media strategy across platforms
  • Experience with setting and achieving employee advocacy strategies in a B2B space
Highly Preferred Candidate Qualifications:
  • Experience with Content Management Systems (CMS)
  • Detail-oriented, outcome-oriented, organized self-starter who thrives in a distributed team environment
  • Incredible writing and communication skills
  • Willingness to learn new skills as role requires
  • Experience with LinkedIn marketing in B2B space, including advertising and employee advocacy
  • Oktopost experience a plus
  • Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Canva a plus

Westfield Specialty is proud to be an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

  • Ecommerce Strategist

    1 month ago

    Alpharetta, United States BAD Marketing Full time

    About BAD MarketingWe are a leading Growth Marketing Agency with a team of 170+ passionate leaders and creatives. Our philosophy is built on the belief that excellence stems from a united team working towards a common objective: to help our clients grow profitably and provide them with an exceptional experience.About This PositionAs an Ecommerce Strategist,...

  • Digital Marketing Strategist

    4 weeks ago

    Alpharetta, United States Jackson Healthcare Full time

    About the RoleWe are seeking a highly skilled Senior Director of Digital Marketing to join our team at Jackson Healthcare. As a key member of our marketing leadership team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives customer engagement and revenue growth.Key ResponsibilitiesDevelop and...

  • Digital Marketing Strategist

    4 weeks ago

    Alpharetta, United States Westfield Full time

    Job Title: Digital Marketing ManagerWestfield Specialty is seeking an experienced Digital Marketing Manager to lead our digital marketing efforts. This role is responsible for developing and executing a comprehensive digital marketing strategy to increase brand awareness, drive website traffic, and enhance customer engagement.Key Responsibilities:Develop and...

  • Ecommerce Strategist

    4 months ago

    Alpharetta, United States BAD Marketing Full time

    ABOUT BAD MARKETING: We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow...

  • Digital Sales Growth Strategist

    4 weeks ago

    Alpharetta, United States Indotronix International Corporation Full time

    Job SummaryWe are seeking a highly skilled Digital Sales Growth Strategist to join our team at Indotronix International Corporation. As a key member of our organization, you will be responsible for driving digital sales growth and improving the customer experience through innovative strategies and technologies.Key ResponsibilitiesDevelop and implement...

  • Digital Sales Growth Strategist

    4 weeks ago

    Alpharetta, United States Indotronix International Corporation Full time

    Job SummaryWe are seeking a highly skilled Digital Sales Growth Strategist to join our team at Indotronix International Corporation. As a key member of our organization, you will be responsible for driving digital sales growth and improving the customer experience through innovative strategies and technologies.Key ResponsibilitiesDevelop and implement...

  • Digital Marketing Strategist

    2 weeks ago

    Alpharetta, GA, USA, United States gpac Full time

    Job Title: Social Media/Marketing Manager Job Summary: We are seeking an experienced Marketing/Social Media Manager with a background in the medical field, specifically dermatology, to drive our digital marketing strategy. The ideal candidate will have a proven track record of increasing ROI through enhanced social media presence and be adept at managing...

  • Digital Marketing Director

    2 weeks ago

    alpharetta, United States LocumTenens Full time

    Job Title: AVP of Digital MarketingThe AVP of Digital Marketing is a key leadership role responsible for driving the company's digital marketing strategy and initiatives. This role will oversee the development and execution of comprehensive digital programs that transform the customer experience and align digital marketing efforts with brand, engagement, and...

  • AVP Digital Marketing

    2 weeks ago

    alpharetta, United States The Judge Group Full time

    Our client is seeking an AVP for their Digital Marketing group in the Alpharetta, GA., area. It is a Full time position with 3 days a week onsite. Position Overview: The AVP-Digital Marketing is responsible for devising and executing an effective digital strategy to enhance customer engagement and drive revenue growth. Key Responsibilities:Strategic...

  • AVP Digital Marketing

    2 weeks ago

    Alpharetta, United States The Judge Group Full time

    Our client is seeking an AVP for their Digital Marketing group in the Alpharetta, GA., area. It is a Full time position with 3 days a week onsite. Position Overview: The AVP-Digital Marketing is responsible for devising and executing an effective digital strategy to enhance customer engagement and drive revenue growth. Key Responsibilities:Strategic...

  • AVP Digital Marketing

    2 weeks ago

    Alpharetta, United States The Judge Group Full time

    Our client is seeking an AVP for their Digital Marketing group in the Alpharetta, GA., area. It is a Full time position with 3 days a week onsite. Position Overview: The AVP-Digital Marketing is responsible for devising and executing an effective digital strategy to enhance customer engagement and drive revenue growth. Key Responsibilities:Strategic...

  • AVP Digital Marketing

    3 weeks ago

    Alpharetta, United States The Judge Group Full time

    Our client is seeking an AVP for their Digital Marketing group in the Alpharetta, GA., area. It is a Full time position with 3 days a week onsite. Position Overview: The AVP-Digital Marketing is responsible for devising and executing an effective digital strategy to enhance customer engagement and drive revenue growth. Key Responsibilities:Strategic...

  • Digital Marketing Director

    2 weeks ago

    Alpharetta, United States The Judge Group Full time

    AVP Digital Marketing Job DescriptionWe are seeking an experienced AVP Digital Marketing professional to join our team at The Judge Group. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive business growth and customer engagement.Key Responsibilities:Strategic...

  • AVP of Digital Marketing

    3 weeks ago

    Alpharetta, United States LocumTenens.com Full time

    The AVP-Digital Marketing is responsible for devising an effective digital strategy and planning, executing, and evaluating the impact of digital efforts. This role is expected to use a coordinated, multi-channel approach to maximize the impact of digital initiatives on customer behaviors and make well-informed decisions with data-driven benchmarks. The...

  • AVP of Digital Marketing

    6 days ago

    Alpharetta, United States LocumTenens.com Full time

    The AVP-Digital Marketing is responsible for devising an effective digital strategy and planning, executing, and evaluating the impact of digital efforts. This role is expected to use a coordinated, multi-channel approach to maximize the impact of digital initiatives on customer behaviors and make well-informed decisions with data-driven benchmarks. The...

  • AVP of Digital Marketing

    3 weeks ago

    Alpharetta, United States LocumTenens.com Full time

    The AVP-Digital Marketing is responsible for devising an effective digital strategy and planning, executing, and evaluating the impact of digital efforts. This role is expected to use a coordinated, multi-channel approach to maximize the impact of digital initiatives on customer behaviors and make well-informed decisions with data-driven benchmarks. The...

  • AVP of Digital Marketing

    3 weeks ago

    alpharetta, United States LocumTenens.com Full time

    The AVP-Digital Marketing is responsible for devising an effective digital strategy and planning, executing, and evaluating the impact of digital efforts. This role is expected to use a coordinated, multi-channel approach to maximize the impact of digital initiatives on customer behaviors and make well-informed decisions with data-driven benchmarks. The...

  • Digital Marketing Director

    3 weeks ago

    Alpharetta, United States LocumTenens Full time

    Job Title: AVP of Digital MarketingThe AVP of Digital Marketing is a key leadership role responsible for driving the company's digital marketing strategy and initiatives. This role will oversee the development and execution of comprehensive digital programs that transform the customer experience and align digital marketing efforts with brand, engagement, and...

  • Digital Marketing Specialist

    2 weeks ago

    Alpharetta, United States TRC Talent Solutions Full time

    TRC Talent Solutions is hiring a Digital Marketing Associate for a medical manufacturing client!This will be a short-term project with high possibility of extension.Responsibilities: Manage the strategy and content creation across different channelsBecome a subject matter expert on the most popular line of productsHelp manage pages and optimize integrations...

  • Digital Marketing Specialist

    2 weeks ago

    Alpharetta, United States TRC Talent Solutions Full time

    TRC Talent Solutions is hiring a Digital Marketing Associate for a medical manufacturing client!This will be a short-term project with high possibility of extension.Responsibilities: Manage the strategy and content creation across different channelsBecome a subject matter expert on the most popular line of productsHelp manage pages and optimize integrations...