Vice President, Customer Relationship Management

4 weeks ago


Chicago, Illinois, United States Aspen Dental Full time
Job Title: Vice President, CRM

Aspen Dental, a leading retail healthcare business support organization, is seeking a seasoned executive to lead its CRM strategy for Aspen Dental and ClearChoice. The ideal candidate will have a proven track record of driving customer engagement, retention, and revenue growth through innovative CRM initiatives.

Key Responsibilities:
  • Develop and execute a comprehensive CRM strategy for Aspen Dental and ClearChoice, aligning with the broader business objectives and marketing strategies of both brands.
  • Create and implement innovative CRM initiatives to drive engagement, retention, and revenue across the entire dental category.
  • Design and refine customer journey maps for both brands, ensuring that every touchpoint is strategically crafted to maximize customer acquisition, experience, and lifetime value.
  • Develop and execute a rigorous testing agenda to optimize content and channel performance, leveraging iterative testing, data analysis, and continuous learning and improvement.
  • Measure activities against KPIs to determine success of CRM initiatives, including standard KPI dashboards as well as ad hoc and testing results.
Requirements:
  • Bachelor's degree in marketing, business, or a related field; MBA is a plus.
  • 15+ years of progressive and broad experience in CRM marketing, including cross-channel contact strategy, customer segmentation, direct marketing campaign development and execution.
  • 7+ years of experience leading multi-functional teams.
  • Broad knowledge of CRM and CDP tools, including marketing automation platforms and relational databases.
  • Experience designing and deploying a comprehensive, cross-channel CRM program, utilizing a variety of messages/content, incentives, and engagement best practices to establish and enhance conversion and CLTV over time.
  • Deep customer journey/lifecycle marketing expertise, including segmentation, personalization, and customer journey management at scale.
What We Offer:

A competitive salary of $200,000 - $300,000, plus bonus opportunity, and the chance to work with a leading retail healthcare business support organization.



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