Vice President, Customer Relationship Management
4 weeks ago
Aspen Dental, a leading retail healthcare business support organization, is seeking a seasoned executive to lead its CRM strategy for Aspen Dental and ClearChoice. The ideal candidate will have a proven track record of driving customer engagement, retention, and revenue growth through innovative CRM initiatives.
Key Responsibilities:- Develop and execute a comprehensive CRM strategy for Aspen Dental and ClearChoice, aligning with the broader business objectives and marketing strategies of both brands.
- Create and implement innovative CRM initiatives to drive engagement, retention, and revenue across the entire dental category.
- Design and refine customer journey maps for both brands, ensuring that every touchpoint is strategically crafted to maximize customer acquisition, experience, and lifetime value.
- Develop and execute a rigorous testing agenda to optimize content and channel performance, leveraging iterative testing, data analysis, and continuous learning and improvement.
- Measure activities against KPIs to determine success of CRM initiatives, including standard KPI dashboards as well as ad hoc and testing results.
- Bachelor's degree in marketing, business, or a related field; MBA is a plus.
- 15+ years of progressive and broad experience in CRM marketing, including cross-channel contact strategy, customer segmentation, direct marketing campaign development and execution.
- 7+ years of experience leading multi-functional teams.
- Broad knowledge of CRM and CDP tools, including marketing automation platforms and relational databases.
- Experience designing and deploying a comprehensive, cross-channel CRM program, utilizing a variety of messages/content, incentives, and engagement best practices to establish and enhance conversion and CLTV over time.
- Deep customer journey/lifecycle marketing expertise, including segmentation, personalization, and customer journey management at scale.
A competitive salary of $200,000 - $300,000, plus bonus opportunity, and the chance to work with a leading retail healthcare business support organization.
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Vice President, Customer Relationship Management
4 weeks ago
Chicago, Illinois, United States Aspen Dental Full timeJob Title: Vice President, CRMThe Aspen Group (TAG) is a leading retail healthcare business support organization, serving over 16,000 healthcare professionals and team members across 46 states. Our mission is to deliver high-quality consumer healthcare experiences at scale, partnering with independent practice owners and clinicians to drive growth and...
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Vice President, Customer Relationship Management
4 weeks ago
Chicago, Illinois, United States Aspen Dental Full timeJob Title: Vice President, CRMAspen Dental, a leading provider of retail healthcare services, is seeking a seasoned executive to lead its CRM strategy and implementation across its dental category. The successful candidate will be responsible for driving customer engagement, retention, and revenue growth through innovative CRM initiatives.Key...
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Vice President, Customer Relationship Management
3 weeks ago
Chicago, Illinois, United States Aspen Dental Full timeThe Aspen Group (TAG) is a leading retail healthcare business support organization in the U.S., supporting over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states. TAG partners with independent practice owners and clinicians to deliver high-quality consumer healthcare experiences at scale. As the...
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