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Senior Marketing Analyst

2 months ago

Georgia, United States Home Depot Full time
Job Title: Senior Analyst, Marketing Measurement

Job Summary:

The Senior Analyst, Marketing Measurement will play a critical role in advancing our Marketing Measurement capabilities, particularly in offsite media measurement, by unlocking new solutions and ensuring data quality. This position will collaborate closely with the Onsite Media Sr. Analyst and Data Solutions Manager to contribute to the delivery and refinement of our measurement roadmap.

Key Responsibilities:

  • Develop and implement data solutions for offsite media, including the identification of new dimensions, metrics, or measurement methodologies.
  • Collaborate with Data Engineering partners via JIRA to deliver data solutions.
  • Conduct data validation and User Acceptance Testing (UAT) to ensure data quality.
  • Support communication and education efforts for key stakeholder groups by contributing to documentation efforts such as Confluence, data maps, roadmaps, and project plans.
  • Assist in supporting investigation of incoming data quality tickets related to offsite media campaigns.

Requirements:

  • 5+ years of experience in marketing analytics or a related field.
  • Strong analytical skills with attention to detail; self-starter.
  • Demonstrated business/financial modeling capabilities with tools such as Excel and Access.
  • Demonstrated skills in applying statistical analysis principles to business challenges.
  • Demonstrated communication and interpersonal skills.
  • Demonstrated ability to work well with others.

Preferred Qualifications:

  • Basic SQL skills.
  • Knowledge of marketing platforms.
  • Analytical skills.
  • Presentation skills.
  • Strong communication skills.
  • Strong people skills.

Competencies:

  • Action Oriented.
  • Collaborates.
  • Drives Engagement.
  • Communicates Effectively.
  • Customer Focus.
  • Drives Results.
  • Manages Conflict.

Pay Range: $75,000 - $150,000