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Lead Category Insights Analyst
2 months ago
About Vireo Systems, Inc.: We are an innovative and rapidly expanding organization dedicated to transforming global health. Our enthusiastic team is committed to enhancing the well-being of individuals and pets by providing high-quality, health-focused products through exceptional research, innovation, and manufacturing.
Position Overview: The Lead Category Insights Analyst will play a pivotal role in delivering sophisticated data analysis, market intelligence, and strategic recommendations to foster category expansion and strengthen our competitive edge for both CON-CRET Sports Nutrition and pH-D Feminine Health. This position demands a highly analytical mindset, a profound understanding of the Consumer Packaged Goods (CPG) sector, superior communication abilities, and the capacity to influence cross-departmental teams. This role offers a hybrid work arrangement.
Key Responsibilities:
- Comprehensive Data Analysis and Reporting:
- Perform extensive evaluations of sales metrics, market trends, and consumer behaviors to pinpoint critical growth drivers and opportunities.
- Lead the examination of intricate data sets to uncover patterns and trends, offering data-driven suggestions for category enhancement.
- Generate regular reports and presentations regarding category performance, market dynamics, and strategic initiatives for executive leadership.
- Strategic Market Research:
- Formulate data strategies and budgets to ensure access to relevant channels and information.
- Assess the competitive landscape and market dynamics to guide category strategies and identify potential risks and opportunities.
- Deliver insights on market segmentation, product positioning, and target demographics to aid in strategic planning.
- Category Strategy and Development:
- Collaborate with Sales, Marketing, and Product Development teams to create and implement comprehensive category strategies that align with organizational goals.
- Provide expert guidance on product assortment, pricing strategies, promotional activities, and merchandising tactics.
- Assist Sales with data and insights presentations to strengthen relationships with key retail partners and support negotiations for category placement and promotional backing.
Qualifications:
- Bachelor's degree in business, marketing, economics, or a related discipline.
- 3-5 years of experience in category management, data analysis, market research, or a similar role within the CPG industry.
- Robust analytical skills with expertise in data analysis tools, including scanner data (Nielsen) and company financials (NetSuite).
- Proven experience in leading complex data analysis initiatives and providing strategic insights.
- Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at various levels.
- Strong project management capabilities and the ability to juggle multiple priorities in a dynamic environment.
- A proactive and strategic approach with a passion for innovation and continuous improvement.
- A collaborative team player in a fast-paced setting.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
Preferred Qualifications:
- Experience in Sports Nutrition and/or Personal Care categories.
- Understanding of retail merchandising and supply chain management.
- Familiarity with digital marketing and e-commerce strategies.
- MBA degree.