Senior Business Analyst, Cultural Insights

4 weeks ago


New York, New York, United States Group M Investment Inc Full time
The Role

We're seeking a skilled Senior Analyst to join our Inclusive Insights & Analytics team at GroupM Investment. As a data-driven professional, you'll work closely with our marketing consultants to develop and implement analytics strategies that drive business growth.

Our team takes a data-first approach to identifying and quantifying the impact of growth segments on our clients' businesses. You'll utilize a variety of data sources to tell compelling stories of consumer behavior and develop actionable insights that inform marketing strategies.

Key responsibilities include:

  • Developing and maintaining a deep understanding of qualitative and quantitative research tools and methodologies.
  • Managing multiple projects and assignments independently from start to completion.
  • Providing support in client account management and special projects.
  • Collaborating with internal stakeholders and vendors to drive business results.
  • Staying up-to-date on cultural shifts and trends that impact business.
Your Qualifications

We're looking for a highly skilled and motivated professional with:

  • Experience in Media/Marketing Research, Analytics, or Marketing/Data Strategy.
  • Proficiency in Microsoft Office, particularly Excel, and data visualization tools like Tableau or Power BI.
  • Strong time management and organizational skills.
  • Ability to translate data into actionable insights and cohesive narratives.
  • Excellent communication and interpersonal skills.
About GroupM Investment

GroupM Investment is a leading media investment management company that provides innovative solutions to help businesses grow. We're committed to fostering a culture of inclusivity and diversity, and we're looking for talented professionals who share our values.



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