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Digital Data Engineer

2 months ago

Westwood, Massachusetts, United States Citizens Full time

About the Role

We are seeking a highly skilled Digital Data Engineer & Reporting Partner to join our Digital Data Engineering & Insights team at Citizens. As a key member of our team, you will be responsible for implementing and validating Adobe tracking and pixel tags, ensuring accurate data capture and reporting.

Key Responsibilities

  • Develop tagging requirements documentation and execute technical implementation of Adobe Analytics tagging across Citizens Bank sites and digital assets.
  • Execute technical implementation of pixel tags on Citizens Bank sites and digital assets, and manage pixel status via Collibra management and audit tool.
  • Validate and troubleshoot tagging & tracking issues as they occur, communicating status/next steps until resolution with all relevant stakeholders via JIRA.
  • Maintain tagging documentation updates as well as manage technical requirements via JIRA.
  • Collaborate with Digital Analytics team to provide tracking solutions.
  • Analyze user behavior data, pathing and traffic patterns across the website and mobile app, collecting, analyzing and reporting on data such as traffic source, visitor behavior, page performance, and customer experience.
  • Analyze digital sales and customer acquisition data, connecting back-end customer database results to site and media performance.
  • Assist in the development of customer servicing reporting and measurement for products and features across Online Banking and Citizens Bank Mobile App.
  • Leverage industry research and competitive data to generate insights and recommendations.
  • Assist in the development of digital measurement and optimization frameworks across all digital platforms and products (Digital KPIs, reporting framework, tracking requirements).
  • Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance for each digital product line/function you support.
  • Collaborate with business executives to present key findings and insights.

Requirements

  • Bachelor's degree, preferably in Computer Science, Marketing, or a related field required.
  • Experience with Adobe Analytics implementation required, reporting a plus.
  • 3+ years of experience in digital marketing, digital analytics, or web analytics required.
  • 3+ years' experience with Adobe Launch / Ensighten in web and mobile app environments.
  • Proven track record of success with managing Adobe Analytics tagging and configuring Ensighten, including strong understanding of: data layers, tagging, variables, custom metric set up.
  • Working knowledge of JavaScript and HTML.
  • Strong understanding of digital marketing and/or e-commerce.
  • Experience and understanding of Adobe Analytics required.
  • Knowledge of digital data technologies (Site tagging, DMPs, digital pixel tracking, etc.) a plus.
  • High degree of proficiency in PC applications such as Microsoft Office: Excel, PowerPoint, Access.
  • Excellent analytical and problem-solving skills with strong attention to detail.
  • Curious, self-motivated thinker; always asks why and strives until the answer is clear.
  • Strong oral/written communicator with demonstrated experience translating analytics findings into business insights and influencing business stakeholders to drive action and optimize business performance.