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Advertising Performance Analyst
2 months ago
Job Overview:
The Media and Advertising Analyst is tasked with the critical role of measuring and reporting on the effectiveness of advertising initiatives for Carnival Cruise Line. This position involves analyzing both digital and traditional media placements to assess overall campaign performance.
The individual in this role is essential in crafting comprehensive measurement frameworks and executing strategies to enhance campaign outcomes.
Key Responsibilities:
- Collaborate with internal and external media teams to assess and interpret the performance of paid media and advertising for various internal projects.
- Provide insightful reports that highlight opportunities for optimizing partnerships, target audiences, and advertising strategies while addressing any data inconsistencies.
- Develop strategic testing methodologies and align on key performance indicators (KPIs) to ensure campaign objectives are achieved.
- Evaluate the effectiveness of creative messaging, generate reports, and identify areas for testing improvements.
- Work closely with the broader marketing team to determine the most effective messaging tactics and adjust strategies accordingly.
- Support larger media initiatives, including the development and utilization of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), collaborating with cross-functional teams.
Tracking and Reporting:
- Establish tracking and reporting protocols, implementing custom tracking parameters and ensuring clarity in performance metrics.
Qualifications:
Education:
A bachelor's degree in advertising, marketing, or data analytics is required.
Experience:
A minimum of 3 years in media and/or marketing, leveraging technology and analytics to evaluate campaign performance is essential.
Skills and Competencies:
- Proficiency in Microsoft Office Suite (with advanced Excel skills), Site Catalyst (or similar), Tableau, SQL, Tealium, DFA, DMP, Google Analytics 360, and Google Campaign Manager.
- Strong understanding of site tagging and full-funnel media strategies, both data-driven and technology-focused.
- Ability to collaborate across various departments, including media, marketing, and business intelligence, as well as with external advertising agencies to enhance brand visibility and drive bookings.
- Proven experience in online and offline advertising/media, channel marketing, and consulting, with a track record of effectively communicating actionable insights.
Work Environment:
- This role requires the ability to remain stationary at a desk and/or computer for extended periods.
Travel Requirements:
- Travel is expected to be less than 25%, with potential shore-based travel.
Compensation and Benefits:
- The salary range for this position is between $51,600 and $75,300, with offers made based on relevant skills and experience.
- Carnival offers a comprehensive rewards package, including health benefits, financial benefits such as a 401(k) plan with company match, paid time off, and vacation time, along with additional perks like employee discounts and professional development resources.
At Carnival, we prioritize ethical conduct and a culture of integrity, ensuring a respectful and inclusive work environment.
