Marketing Director for E-commerce Transformation
1 day ago
Nugget is a pioneering, direct-to-consumer kids furniture brand that has revolutionized the industry with its innovative products. As a leading company in the DTC space, we are committed to creating bold play and big imaginations for our customers.
Job DescriptionWe are seeking an exceptional Senior Director of Marketing & E-commerce to join our team. This dynamic role will be responsible for setting strategies and overseeing execution to drive brand awareness, consideration, and conversion.
The ideal candidate will have 8-10 years of progressive experience in digital marketing and e-commerce roles, with a proven track record of driving growth and profitability. They will possess a strong background in e-commerce, with experience in B2C and direct-to-consumer environments.
In this role, you will partner with Senior Marketing and Creative Leadership to develop innovative and effective marketing strategies. You will lead your team to translate our Brand vision into integrated marketing and eCommerce plans that drive brand love and growth.
You will co-develop and oversee partnership, content, and awareness-driving strategies to elevate brand visibility. You will guide the team to establish a clear roadmap of site and UX/UI optimizations with the goal of maximizing time on site and driving conversion, consistently measuring results, reporting on findings and actioning next steps based on those results and insights.
You will also oversee various marketing channels, including paid media, influencer, PR, and partnerships, ensuring performance tracking and real-time optimization to meet KPIs. Additionally, you will lead and oversee the creation of a comprehensive dashboard outlining the health of marketing efforts and the business, including establishing a structured tracking framework.
Responsibilities- Develop and execute marketing strategies to drive brand awareness, consideration, and conversion
- Lead the development of integrated marketing and eCommerce plans to drive brand love and growth
- Oversight of partnership, content, and awareness-driving strategies to elevate brand visibility
- Establish a clear roadmap of site and UX/UI optimizations to maximize time on site and drive conversion
- Oversee various marketing channels, including paid media, influencer, PR, and partnerships
- Create a comprehensive dashboard outlining the health of marketing efforts and the business
This is an exciting opportunity to join a dynamic team and contribute to the growth and success of Nugget. We offer a competitive salary of $183,400 - $207,100, plus annual company bonus. Our benefits package includes medical, dental, and vision coverage at 100%, PTO, wellness, holidays, summer and winter break, 401k employer match, and paid parental leave.
What We Offer- Competitive salary: $183,400 - $207,100
- Annual company bonus
- Medical, dental, and vision coverage at 100%
- PTO + wellness, holidays, summer and winter break
- 401k employer match
- Paid parental leave
We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about shaping impactful marketing activations, enhancing the site user experience, and achieving measurable business outcomes in the DTC space, we encourage you to apply.
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