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Content Marketing Specialist

2 months ago

Waxahachie, Texas, United States Eric Gerard Realty Full time
About the Role

We are seeking a highly skilled Marketing Content Specialist to join our team at Eric Gerard Realty. As a key member of our marketing department, you will be responsible for creating engaging and compelling content that showcases our brand's unique value proposition.

Key Responsibilities
  • Develop and implement a content strategy that aligns with our business goals and objectives.
  • Create high-quality written content for various marketing materials, including social media posts, website copy, and email campaigns.
  • Conduct market research to identify trends, customer needs, and competitor strategies to inform content creation.
  • Collaborate with our design team to develop visually appealing and cohesive content that aligns with our brand identity.
  • Analyze the performance of marketing content using analytics tools and adjust strategies as needed to improve engagement and conversions.
  • Stay up-to-date with industry trends and best practices in content marketing to continuously enhance the quality and impact of our content.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field.
  • 2+ years of experience in content creation or marketing.
  • Proficiency in creating engaging written and visual content.
  • Strong understanding of SEO principles and content optimization.
  • Experience with social media platforms and content management systems.