Senior Marketing Insights Professional

1 week ago

Mashantucket, Connecticut, United States Foxwoods Resort Casino Full time

Job Summary: We are seeking a talented Senior Marketing Analyst to join our team at Foxwoods Resort Casino. In this role, you will partner with departments to drive high-level improvement efforts within marketing, analyzing data to optimize budget and promote revenue growth.

About the Position: The Senior Marketing Analyst will be responsible for analyzing marketing communication mechanisms and offer formats, identifying areas of improvement and providing actionable recommendations to increase revenue and profit. You will work closely with departmental leaders to understand their needs and provide insights to inform business decisions.

Key Responsibilities:

  • Conduct in-depth analysis of direct mail offers and special events to understand their effectiveness
  • Build and maintain dashboards to track key performance indicators (KPIs)
  • Develop presentations to communicate findings and recommendations to stakeholders

Requirements:

  • Bachelor's degree from a four-year college or university in an analytical or business-oriented major
  • At least 4+ years of work experience in quantitative and qualitative analysis, preferably in a high-paced environment
  • Strong proficiency in Excel, data visualization tools, and statistical software
  • Excellent communication and leadership skills, with the ability to work independently and in conjunction with other areas of Finance and Operations

Salary: $90,000 - $140,000 per year, depending on experience.

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