Product Marketing Manager

2 weeks ago


San Jose, California, United States Tik Tok Full time
About the Role

We are seeking a highly motivated and experienced Product Marketing Manager to join our SMB Growth team in LATAM. As a key member of our team, you will be responsible for developing and executing growth strategies to drive new advertiser acquisition and revenue growth in the region.

Responsibilities
  • Develop and execute growth strategies to drive new advertiser acquisition and revenue growth in LATAM.
  • Collaborate with cross-functional teams, including product managers, data scientists, product operations, marketing, and sales in LATAM to launch new marketing capabilities, incentive strategies, and product strategies to meet new advertiser requirements and drive scalable growth.
  • Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, clearly articulate new customer acquisition and retention KPIs, and be accountable for results.
  • Explore and develop multichannel strategies and innovative business models to promote advertiser acquisition and growth.
Qualifications
  • 5 years of experience in growth marketing, product marketing, or related fields.
  • Successful marketing strategy skills and experience in driving user growth and product marketing, preferably in the advertising, technology, and SaaS industries.
  • Possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies. An in-depth understanding of advertising products, services, and strategies is an asset.
  • Excellent cross-team communication skills, especially with product, operations, and sales teams.
Why Join Us

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too.



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