Senior Product Marketing Strategist

3 days ago


Santa Monica, California, United States Higher Ground Labs Full time
About This Role

Greenfly is a leading B2B SaaS platform that revolutionizes content creation, distribution, and amplification for sports and entertainment organizations. We empower brands to turn their communities into powerful advocates through innovative technology, creativity, and collaboration.

We're seeking an experienced Senior Product Marketing Manager who will drive our product strategy, go-to-market initiatives, and create compelling narratives that resonate with customers. Your work will directly influence product adoption, market positioning, and Greenfly's growth.

Key Responsibilities
  • Go-to-Market Leadership: Lead cross-functional GTM efforts from ideation to execution, aligning Product, Marketing, Sales, and Executive teams.
  • Product Messaging & Positioning: Partner with Product teams to craft messaging that highlights features, benefits, and unique use cases.
  • Customer-Centric Insights: Collaborate with Product to conduct qualitative and quantitative research to uncover customer needs, pain points, and behaviors.
  • Market & Competitive Intelligence: Stay ahead of industry trends and the competitive landscape.
  • Product Launch Excellence: Plan and execute product and feature launches, coordinating across teams to meet deadlines.
  • Internal Enablement: Train and equip internal teams with the knowledge and tools needed to champion our products.
  • Sales Support: Develop exceptional sales enablement tools, such as product guides, case studies, and pitch decks.
What You'll Need
  • Experience in product marketing, preferably in a B2B SaaS environment.
  • Strong leadership skills and ability to collaborate with cross-functional teams.
  • Excellent communication and storytelling abilities.
Benefits
  • This role offers a competitive salary range of $140,000 - $160,000 per year, depending on experience.
  • A flexible remote work arrangement with occasional in-person meetings at one of our hubs in Los Angeles or the Greater New York City area.
  • The opportunity to work with a talented team and contribute to the growth of a innovative company.


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