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Global Web Product Manager

2 months ago

Alameda, California, United States Abbott Full time

Abbott stands as a prominent leader in the global healthcare sector, dedicated to enhancing the quality of life for individuals at every stage. Our extensive range of transformative technologies encompasses various healthcare domains, featuring leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. With a workforce of 114,000 professionals, we serve communities in over 160 countries.

Position Overview:

The healthcare environment has undergone significant changes in recent years. Consumers now demand greater control over their information and healthcare choices within a personalized and accessible framework. To thrive in this evolving landscape, it is essential for Abbott to establish a premier customer experience through a cutting-edge digital ecosystem that fosters personalization and trust across all channels.

Our Diabetes Care division boasts a robust pipeline of products focused on consumer needs. With revenues exceeding $5 billion, we are a global frontrunner in delivering life-altering technology for managing and treating chronic conditions, including diabetes.

As the Global Web Product Manager, you will report to the Global Content & Channel Director and be tasked with spearheading the standardization and unification of a web architecture blueprint for over 140 FreeStyle websites. This role is pivotal in laying the foundation for a future integrated customer experience, centering the customer in their web journey, and ensuring that Abbott's websites deliver an exceptional user experience that drives customer attraction and retention. You will oversee web initiatives throughout their entire lifecycle, from strategy and planning to technical and creative dependencies, production, quality assurance, launch, and post-launch analysis.

Key Responsibilities:

  • Serve as the Global Product Owner for FreeStyle Libre (FSL) websites, leading the Web Unification program to create a standardized and unified web architecture blueprint across 140 FSL websites globally.
  • Define the vision and roadmap for Web Unification, owning the innovation strategy that incorporates market trends, competitive analysis, and the Customer Experience roadmap.
  • Act as the subject-matter expert in web technologies, understanding their architecture and value in enhancing the overall customer journey and experience.
  • Translate the roadmap and vision into actionable tasks, detailing features and requirements, delivery timelines, and collaborating closely with IT delivery partners and marketing teams to bring products and services to fruition.
  • Build and lead the Web discipline, taking responsibility for the performance of the Web channel.
  • Conduct audits of technical infrastructure, information architecture, and site features, implementing improvements to enhance SEO effectiveness and onsite experience.
  • Design and operationalize websites that align with commercial, brand, and product strategies, ensuring global operational efficiencies and consistency while considering current and future digital customer experiences.
  • Create scalable web templates, playbooks, and governance frameworks, utilizing data to inform recommendations for continuous improvement.
  • Develop a globally unified web marketing and product experience in collaboration with Global, Area, and Affiliate Marketing teams across various functions.
  • Define marketing technology requirements to support Web Marketing initiatives and work with IT teams for successful implementation.
  • Assist Regional and Country teams in delivering best-in-class websites that align with the overall customer experience across channels.
  • Collaborate with agencies and internal teams to design wireframes and page components, delivering effective online experiences.
  • Monitor search engine rankings and adjust strategies to ensure prominent positioning in search results for relevant keywords.
  • Utilize experimentation and search optimization techniques to maximize the performance of FSL websites.
  • Develop and implement strategies aimed at improving user recruitment and retention through the website.
  • Partner with analytics teams to establish a web measurement strategy, laying out frameworks for monitoring and enhancing website performance.
  • Analyze website traffic statistics to evaluate the effectiveness of online campaigns.
  • Create actionable updates based on analytics and insights.

Qualifications & Skills:

  • Over 10 years of experience in web marketing, e-commerce, digital marketing, or a related field.
  • Proven experience in developing and executing web projects from initiation through implementation and optimization linked to digital marketing strategies.
  • Expertise in SEO and SEM, with a solid understanding of technical SEO practices.
  • Strong knowledge of HTML, CSS, and JavaScript.
  • Demonstrated ownership, project management, and implementation capabilities.
  • Ability to collaborate and influence stakeholders beyond your immediate team.
  • Proficient in crafting business cases to advocate for cross-functional initiatives.
  • Excellent project management skills with the ability to align efforts across multiple departments.
  • Extensive experience with web marketing tools, including content management, web analytics, and SEO tools.
  • Strong communication and presentation skills.
  • Ability to effectively collaborate with global stakeholders across various time zones.
  • Familiarity with Adobe AEM is essential.

Working at Abbott:

At Abbott, you can embark on a fulfilling career with opportunities for growth. We offer:

  • Comprehensive training and career development programs, including onboarding and tuition assistance.
  • Competitive compensation, incentives, and retirement plans for financial security.
  • Health and wellness programs, including medical, dental, and vision coverage.
  • Generous paid time off.
  • A robust 401(k) retirement savings plan with a generous company match.

Abbott is an Equal Opportunity Employer, committed to fostering diversity within our workforce. We provide reasonable accommodations to qualified individuals with disabilities.