Event Marketing Director for Leading Conferences
3 days ago
The Conference Board seeks a Senior Director, Event Marketing to lead our event marketing strategy and position us among the premier business gatherings worldwide. This role involves setting audience strategies, creating integrated marketing plans, driving registrations, representing audiences in planning discussions, delivering required audiences to sponsors, and collaborating across The Conference Board to recruit members.
Key Responsibilities:- Increase quantity and quality of attendees at all events
- Define target audiences, frame of reference, and point-of-difference for our portfolio of events and create audience segmentation
- Drive registrations and deliver audiences that grow the business, meet sponsor expectations, support retention, and build sponsorship every year
- Create integrated marketing strategies combining organizational goals with event-specific needs to increase attendance, build compelling event brands, and gain high-value audiences
- A minimum of 15+ years of experience in event marketing with expertise in understanding specific audiences, behaviors, and trends
- Extensive knowledge of direct outreach audience development, digital marketing, direct marketing, social paid marketing, content marketing, registration systems, audience engagement, and copywriting that converts
- Strong strategic leader and manager who can build vision and execute accordingly
- Clear and proactive communication style tailored to your audience
- Detail-oriented and organized with a strength in project and data management, analysis, and reporting
What We Offer
We offer a competitive total compensation package including a salary range of $120,000 - $180,000 per year, flexibility with remote working capabilities, employer-sponsored learning and development opportunities, advancement opportunities, on-site health initiatives, a collaborative working environment, and employee benefits.
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