Digital Marketing Associate

3 weeks ago


New York, New York, United States Soko Glam Full time

About Soko Glam

Soko Glam is a pioneering beauty company dedicated to helping people achieve their best skin. As we continue to grow and expand, we're seeking a skilled Digital Marketing Associate - Performance Optimization Specialist to join our team as a part-time independent contractor.

Key Responsibilities:

  • Manage and optimize email marketing campaigns to drive customer engagement and revenue growth.
  • Support SMS marketing initiatives to ensure timely and engaging messaging to customers.
  • Collaborate with cross-functional teams to develop loyalty program strategies that enhance customer retention and lifetime value.
  • Analyze campaign performance metrics across email, SMS, and loyalty channels to provide actionable insights for improvement.
  • Develop and refine creative assets for email and SMS campaigns in collaboration with internal teams.
  • Conduct A/B testing to optimize email content, subject lines, SMS messaging, and loyalty program features.
  • Maintain and update campaign calendars to ensure timely delivery of all initiatives aligned with brand goals.
  • Provide ad-hoc support to the Growth Marketing team with reporting needs.

Required Skills and Qualifications:

  • 1-3 years of experience in email marketing, SMS marketing, or growth marketing.
  • Familiarity with email marketing platforms like Klaviyo, Mailchimp, or similar tools.
  • Experience managing SMS marketing campaigns and familiarity with SMS platforms (e.g., Yotpo, Attentive, Postscript) is a plus.
  • Understanding of loyalty program strategies and tools is highly desirable.
  • Strong analytical skills with experience working with performance metrics such as open rates, click-through rates, and conversion rates.
  • Basic understanding of A/B testing principles and tools.
  • Excellent communication and collaboration skills for effective remote work.
  • A proactive and detail-oriented approach to managing multiple priorities.
  • Possess a basic understanding of the beauty industry, skincare, or wellness.

Benefits:

  • Be part of a company reshaping the beauty industry and helping people believe in good skin days ahead.
  • Enjoy a flexible, remote work schedule with a part-time commitment.
  • Contribute to impactful marketing initiatives for a growing brand.
  • Work with a passionate, innovative, and collaborative team.

Estimated Annual Compensation Range: $50,000 - $67,500



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