Senior SEO Strategist

5 days ago


St Louis, Missouri, United States Build-A-Bear Full time
About the Role

We are seeking a highly experienced and strategic Senior Specialist, SEO to join our dynamic team at Build-A-Bear. As a key member of our digital marketing team, you will be responsible for optimizing website traffic and improving user experience.

Key Responsibilities
  • Conduct keyword search analysis to inform SEO strategies
  • Optimize internal links to improve website navigation
  • Implement technical, platform, and navigation improvements to enhance user experience
  • Communicate insights and recommendations to maximize opportunities and impact
  • Collaborate with content team to create content briefs and ensure SEO strategies align with marketing goals
  • Monitor SEO suite and competitive research to stay up-to-date with industry trends
Requirements
  • Minimum of three years' experience as an SEO specialist
  • Expert in Google Search Console and proficient in Salesforce Commerce Cloud
  • Skilled in web analytics and proficient in Microsoft Excel
  • Ability to weigh decisions carefully and thoroughly, based on expertise to avoid risk
Working Environment

Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs. Hybrid work schedule. Corporate Office located St. Louis, MO.

Performance Metrics

Your performance will be measured by your ability to achieve annual department objectives and corporate goals, including SEO strategy and execution, industry knowledge, technical knowledge, decision-making, judgment, and execution, quality of presentations and documents, and ability to communicate complex issues in a clear and concise manner.


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