Senior Adobe Analytics Specialist
3 weeks ago
LTIMindtree is a global technology consulting and digital solutions company that empowers enterprises to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies.
As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world.
Our team of nearly 90,000 talented and entrepreneurial professionals across more than 30 countries combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale.
Job Title: Web - Adobe AnalyticsKey Responsibilities- Design and develop Custom/Standard Reports in Adobe Analytics Workspace, including Funnel Performance, Path Analysis, Fallout, and End-to-End Customer Journey Analysis.
- Develop working knowledge of AA dashboards designing and ad hoc reports to showcase trends, progress, spike, and fall rate across business KPIs and goals.
- Build segments and calculated metrics to better understand user experience conversion based on data factors like source, channel, visitor frequency, CLV, and Demography.
- Connect data from different data sources (Media, Campaign, Web Analytics, CRM, First Party, and Third Party) to design self-explanatory dashboards.
- Utilize AA OOB Add-ons/Plugins & APIs to derive Automation, Anomaly Detection, and Reporting/Tagging Process Optimization.
- Develop storytelling skills to present data analysis for key business decision-making for marketing leaders.
- Conduct in-depth analysis to identify improvement opportunities and provide actionable recommendations for data monetization and marketing strategies.
- Stitch data across customer touchpoints (within 1st Party website and later if user navigates to 3rd Party Partner Site) and make it meaningful to leverage customer targeting as well as for personalization.
- Strong hands-on experience of Adobe Analytics Workspace.
- Good understanding of AA dashboards designing and ad hoc reports.
- Sound functional knowledge on building segments and calculated metrics.
- Ability to connect data from different data sources.
- Good understanding of AA OOB Add-ons/Plugins & APIs.
- Ability to develop storytelling skills.
- Well-versed in conducting in-depth analysis.
- Ability to stitch data across customer touchpoints.
- Comprehensive Medical Plan Covering Medical, Dental, Vision.
- Short Term and Long-Term Disability Coverage.
- 401(k) Plan with Company match.
- Life Insurance.
- Vacation Time, Sick Leave, Paid Holidays.
- Paid Paternity and Maternity Leave.
The compensation and benefits information provided herein is accurate as of the date of this posting.
LTIMindtree is an equal opportunity employer that is committed to diversity in the workplace.
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