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Franchise Marketing Specialist

2 months ago

Henderson, Nevada, United States FIT FACTORY USA, LLC Full time
Franchise Marketing Manager at FIT FACTORY USA, LLC

Position Overview:

FIT FACTORY USA, LLC is seeking a dedicated and experienced Franchise Marketing Manager to enhance our marketing efforts across our franchise network. In this pivotal role, you will be instrumental in designing and executing effective marketing strategies aimed at increasing brand awareness, attracting clientele, and driving revenue growth.

Key Responsibilities:

  • Franchisee Support: Assist franchisees in implementing marketing campaigns, including advertisements, promotions, and community events.
  • Digital Marketing Oversight: Manage digital marketing initiatives, social media outreach, and email campaigns to boost engagement and website traffic.
  • Localized Marketing Strategies: Collaborate with franchisees to create tailored marketing plans that resonate with local audiences and enhance foot traffic to their locations.
  • Marketing Materials Development: Design and distribute promotional materials such as brochures, flyers, and posters to support franchisee marketing efforts.
  • Performance Monitoring: Analyze marketing performance metrics, including return on investment and customer acquisition costs, to optimize strategies.
  • Vendor Coordination: Manage relationships with marketing vendors and agencies to ensure timely and effective delivery of marketing resources.
  • Training and Resources: Provide training and support to franchisees on best marketing practices and tools.

Qualifications:

  • Bachelor's degree in Marketing or a related discipline (Master's degree preferred).
  • At least 5 years of marketing experience, with a minimum of 3 years in a franchising context.
  • Proven track record in developing successful marketing strategies that produce measurable outcomes.
  • Expertise in digital marketing channels, including SEO, social media, and email marketing.
  • Excellent communication skills and ability to work collaboratively with diverse teams.
  • Strong analytical skills with proficiency in marketing analytics tools.
  • Experience in the fitness industry or a related field is advantageous.
  • Proficient in Microsoft Office, Google Suite, ClubReady, MindBody Online, Figma, Adobe Suite, and Canva.

Benefits:

  • Competitive salary commensurate with experience.
  • Comprehensive health, dental, and vision insurance.
  • 401K retirement plan options.
  • Opportunities for career advancement within the company.
  • Discounts on company services and products.

Join us in our mission to transform the fitness landscape and empower individuals to lead healthier lives through our franchise network. If you possess a passion for marketing and thrive in a dynamic, results-driven environment, we are eager to hear from you.