Category Growth Manager

4 weeks ago


City of Industry CA USA, United States Lee Kum Kee USA Full time
Job Summary

Lee Kum Kee USA is seeking a seasoned Category Growth Manager to lead the development and execution of category growth strategies for the Americas Zone. This role will be responsible for driving business growth, expanding market share, and building brand saliency.

Key Responsibilities
  • Develop and execute category growth strategies to drive business growth and expand market share
  • Lead cross-functional teams to develop and implement category playbooks, product portfolios, and marketing campaigns
  • Collaborate with internal stakeholders to identify key consumer and diner targets, and develop strategic initiatives to drive category growth
  • Manage and optimize A&P spending to maximize cost efficiency and achieve business objectives
  • Develop and maintain relationships with key stakeholders, including sales teams, marketing teams, and cross-functional teams
Requirements
  • Bachelor's degree in Marketing or Business Administration, with a strong preference for an MBA
  • Minimum 9 years of sales and marketing experience in the FMCG industry, with at least 2 years in a managerial position
  • Exceptional ability to develop and cultivate strategic relationships
  • Strong presentation, organization, and time management skills
  • Good verbal and written communication skills, with the ability to communicate clearly and accurately
  • Ability to organize, set priorities, manage and measure work
  • Ability to make timely decisions and handle multiple projects and meet deadlines
  • Ability to work within an integrated operating enterprise, coach peers and teams in executing complex programs, deal with ambiguity and conflict management
  • Ability to motivate others, build effective teams, direct others
  • Proficient in MS Office, including Excel, Word, PowerPoint, and Outlook
  • Good understanding of financials and budgeting processes
Language Skills

Fluent in English, with a strong preference for Chinese language skills

Travel

This position requires up to 25% travel, with most travel outside the local area and overnight. Some international travel may be required.


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