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Strategic Data Director

2 months ago

Dallas, Texas, United States Digitas Full time
Job Description

**About Digitas**

Digitas is a leading networked experience agency that creates magnetic experiences for brands to exist in human networks. We deliver ambitious outcomes through unique solutions that include creative experiences, integrated media, addressable relationships, social marketing, and total commerce.

**Job Summary**

We are seeking a highly skilled Associate Director of Data and Analysis to join our team. As a key partner for our clients and internal teams, you will implement conceptual data frameworks and develop effective marketing strategies to drive strategic data-driven growth.

**Key Responsibilities**

  • Guide teams in driving strategic data-driven growth by surpassing client goals through brand campaigns, acquisition campaigns, and/or online testing strategy.
  • Act as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies.
  • Expand client work, including building recommended approaches and scope.
  • Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Foster creative thinking around how we use data, and how we could use data to solve unique business challenges in support of all marketing activities (media, creative, CRM, and eCommerce).
  • Manage efficient execution of projects, including the implementation of best practices.
  • Build a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth.

**Requirements**

  • 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company.
  • Strong client relationship and communication skills, with experience managing multiple projects across teams.
  • Experience managing a team.
  • Strong analytical, critical thinking, and problem-solving skills.
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.).
  • Knowledge of digital data technologies (Google Analytics, digital pixel tracking, site tagging, etc.).
  • Passion for online advertising and emerging trends in the digital landscape.
  • The ability to thrive in a fast-paced and deadline-driven environment.

**Compensation and Benefits**

We offer a competitive compensation package, including medical coverage, dental, vision, disability, 401k, and paid time off. If your requirements fall outside of this range, you are still welcome to apply.