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E-commerce Merchandising Manager

2 months ago

Charleston, West Virginia, United States Pure Fishing Full time

About Pure Fishing: Pure Fishing stands as a premier entity in the fishing tackle sector, boasting a collection of renowned brands such as Abu Garcia, Berkley, Fenwick, Frabill, PENN, Pflueger, Plano, Savage Gear, Shakespeare, SpiderWire, Ugly Stik, and many others. Our legacy is built on the ingenuity of pioneers who have driven significant advancements in fishing tackle, benefiting anglers globally. Our dedicated team of experts, along with our expansive network of operational and innovation centers, relentlessly pursues the next big idea, crafting exceptional products that enhance consumer satisfaction, bolster our customers' businesses, and foster global brand loyalty.

At Pure Fishing, we believe that fishing transcends mere commerce; it embodies cherished moments with loved ones, the tranquility found in nature, and the exhilaration of the catch. We are a committed team, eager to succeed while ensuring memorable experiences with our products, enabling anglers to enjoy their time on the water to the fullest. We uphold high standards for performance, prioritize empowering our workforce, and advocate for authenticity.

Position Overview: Site Merchandising Manager
In this pivotal role, you will be responsible for curating an engaging online shopping experience, ensuring our brand sites are user-friendly and enjoyable.

Key Responsibilities:

  • Merchandising Strategy: Develop and implement multi-brand product strategies on B2B platforms, focusing on merchandising techniques that enhance product visibility, drive sales, and improve the consumer journey.
  • Product Curation: Organize and present product collections in a visually appealing manner, aligning with seasonal trends, promotional activities, and marketing campaigns.
  • Content Oversight: Manage product listings, including uploading, editing, and maintaining accurate descriptions, images, and pricing to ensure up-to-date product pages.
  • Category Management: Optimize category pages, ensuring proper product categorization and efficient filtering to facilitate customer navigation.
  • Search Engine Optimization: Apply SEO best practices to enhance product visibility and improve search rankings.
  • A/B Testing: Collaborate with analytics teams to conduct A/B tests on merchandising elements, leveraging insights for data-driven enhancements.
  • Inventory Oversight: Monitor product availability and stock levels, providing recommendations to mitigate out-of-stock or overstock situations.
  • Cross-Selling and Upselling: Develop strategies to increase average order value through effective cross-selling and upselling techniques.
  • Market Analysis: Stay informed on industry trends and competitor activities, adjusting strategies to maintain a competitive advantage.
  • User Experience Enhancement: Work with UX teams and digital designers to continuously improve the online shopping experience, focusing on navigation, load times, and mobile responsiveness.
  • Collaboration: Partner with marketing, design, and development teams to ensure cohesive branding and messaging across the website.
  • Performance Reporting: Generate and analyze reports on key performance indicators (KPIs) related to merchandising efforts, providing actionable insights.
Qualifications:
  • Bachelor's degree in marketing, e-commerce, business, or a related field (or equivalent experience).
  • 5+ years of proven experience in B2B e-commerce merchandising or related roles.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Comprehensive understanding of SEO and its application in e-commerce.
  • Proficiency in e-commerce platforms and content management systems (Shopify & Salesforce).
  • Creative mindset with a strong attention to detail and aesthetics.
  • Able to thrive in a fast-paced, collaborative environment.
  • Excellent communication skills with the ability to articulate ideas clearly.
  • Awareness of industry trends, best practices, and emerging digital technologies.