Marketing Director
4 weeks ago
We are a pioneering company in the plant-based performance drinks industry, dedicated to revolutionizing the way athletes and active individuals fuel their bodies. Our products harness natural ingredients to enhance hydration, wellness, and athletic performance.
Job OverviewWe are seeking a seasoned Director of Marketing with a strong background in the beverage industry, particularly in health and wellness products. This role requires a strategic thinker with exceptional communication skills, able to articulate a clear vision and influence stakeholders at all levels.
Key Responsibilities- Strategic Brand Development: Lead the development of marketing strategies that solidify our position as a leader in health beverages, ensuring alignment with our core values of health, performance, and natural ingredients.
- Sports Marketing Initiatives: Leverage existing relationships in professional sports to enhance brand visibility and endorsement opportunities, expanding our presence in sports-related media and events.
- Digital and Social Media Mastery: Oversee digital marketing strategies, including social media presence, content marketing, and influencer partnerships, utilizing advanced analytics to refine digital campaigns and maximize ROI.
- Product Marketing and Innovation: Collaborate with product development teams to guide new product initiatives from conception through launch, focusing on alignment with consumer needs and market trends.
- Market Expansion: Identify and penetrate new and existing markets with a keen eye for global opportunities, implementing innovative marketing techniques to introduce the brand to a wider audience and increase market share.
- Team Leadership: Build and lead a marketing team that reflects the company's culture of innovation and excellence, fostering a collaborative environment that encourages creativity and results.
- Education: Bachelor's degree in marketing, Business Administration, or related field; Master's degree preferred.
- Experience: Minimum of 15 years in marketing, with at least 5 years in a leadership role within the beverage industry; proven experience in health and wellness products, particularly functional beverages.
- Sports and Health Beverage Expertise: Extensive experience in sports marketing, with established connections in the sports and health beverage sectors; familiarity with the dynamics of marketing to athletes and sports enthusiasts.
- Digital Proficiency: Strong background in digital marketing strategies, including social media, SEO, content marketing, and digital advertising; demonstrated ability to leverage digital platforms for brand growth.
- Communication and Influence: Exceptional communication skills, with the ability to articulate a clear vision and influence stakeholders at all levels; experience in building and maintaining relationships with media, influencers, and industry leaders.
- Analytical Skills: Highly analytical mindset with a proficiency in using data to drive decision-making and marketing strategies.
- Competitive Salary and Bonus Structure: Attractive compensation package commensurate with experience, including performance-based bonuses.
- Comprehensive Benefits: Health, dental, and vision insurance, along with wellness programs and company-sponsored fitness initiatives.
- Professional Growth: Opportunities for professional development in a fast-growing company at the forefront of the health and wellness industry.
- Dynamic Work Environment: Collaborative culture with a passionate team dedicated to making a difference in the health and performance of our customers.
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