Education Demand Generation Manager

2 weeks ago

Cupertino, California, United States Apple Full time
Role Summary

Apple is seeking a highly skilled Education Demand Generation Manager to join our team in the United States. In this role, you will be responsible for driving the success of our marketing campaigns across digital, virtual, and live platforms to grow Apple's education business.

Key Responsibilities
  • Develop and manage a dynamic marketing calendar that encompasses digital, virtual, and live campaigns to generate qualified leads.
  • Drive execution of marketing campaigns, ensuring they are delivered on time and within budget.
  • Act as the primary marketing representative for the sales team, aligning sales goals with marketing initiatives.
  • Work closely across stakeholders including Product Marketing and Sales to identify and secure high-value content and plan impactful activations.
  • Implement and manage multivariate testing, segment-targeting, intent-based marketing and other optimization strategies to improve campaign performance and success rates.
  • Collaborate with the sales team to ensure effective lead nurturing and conversion strategies are in place.
  • Monitor, analyze, and report on key performance indicators related to marketing campaigns and lead generation.
  • Use insights from data analysis to inform and adjust marketing strategies for optimal performance.
  • Provide regular ROI reports and analyses to stakeholders.
  • Continuously seek to innovate and improve marketing practices.
Requirements
  • Typically requires a minimum of 8+ years of related experience.
  • 3+ years of people leadership experience mentoring, coaching, and guiding others.
  • Significant B2B demand generation experience working with both direct and indirect sales teams.
  • Demonstrated experience executing campaigns through Pardot or similar marketing automation for the creation and sending of batch email and nurture paths, email delivery and inboxing, forms, landing pages, database segmentation, and management.
  • Ability to spearhead the strategic segmentation of leads and contacts within Salesforce by leveraging advanced segmentation capabilities.
  • In-depth knowledge of Salesforce CRM data structures, proficiency in marketing automation for executing segmented marketing campaigns, and ability to utilize analytics for segmentation refinement and optimization, ensuring alignment with targeted marketing strategies.
  • Deep understanding of key performance indicators relevant to marketing and lead generation.
  • Bachelor's degree or equivalent experience in EdTech demand generation.

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