Product Manager, Ads Platform
3 weeks ago
Job Summary:
We are seeking an experienced Senior Product Manager to spearhead the development and management of our Identity and Audience products.
This role will focus on delivering best-in-class solutions that enable advertisers to accurately target and reach their desired audiences across multiple channels.
The ideal candidate will have a deep understanding of identity resolution, audience segmentation, and the digital advertising ecosystem.
Key Responsibilities:
- Define and execute the product vision, strategy, and roadmap for Identity and Audience products, aligned with business goals and customer needs.
- Prioritize features, enhancements, and integrations to deliver maximum value to our clients.
- Collaborate with engineering, data science, marketing, and sales teams to ensure seamless product development and launch.
- Act as the main point of contact for internal and external stakeholders, effectively communicating product vision, status, and updates.
- Conduct market research, competitive analysis, and customer interviews to identify opportunities for innovation and differentiation.
- Translate customer needs and market trends into actionable product features and enhancements.
- Oversee the development of identity resolution capabilities, ensuring the accurate and compliant handling of user data.
- Drive the creation and refinement of audience segmentation tools that allow for precise targeting and personalization.
- Enable seamless third-party integrations with the partner ecosystem to push and pull audiences for activation and reporting.
- Ensure that all identity and audience products comply with industry standards, regulations, and best practices regarding data privacy and security.
Requirements:
- 5-8+ years of product management experience, with at least 3 years in identity, audience, or digital advertising.
- Strong understanding of identity resolution, audience segmentation, and the ad tech ecosystem.
- Proven track record of successfully launching and managing complex products in a fast-paced environment.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication and leadership skills, with the ability to influence stakeholders at all levels.
- Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications for identity and audience products.
What We Offer:
Comprehensive benefits, including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.
We also offer paid leave of absence programs.
Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
Full-time salaried employees are immediately entitled to flexible time off.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams.
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