Strategic Communications Specialist

2 weeks ago

Elon, North Carolina, United States LatinxEd Full time
Job Summary

We are seeking a highly skilled Strategic Communications Specialist to join our team at LatinxEd. As a key member of our communications team, you will be responsible for developing and executing strategic communications plans to increase our visibility, brand awareness, and thought leadership within North Carolina and beyond.

Key Responsibilities
  • Develop and implement strategic communications plans to achieve organizational goals
  • Build and maintain strong relationships with press, media outlets, and journalists to elevate LatinxEd's presence in public discourse
  • Serve as the primary media contact, responding to press inquiries, preparing press kits, and crafting media statements in English and Spanish
  • Identify and pitch stories to media outlets that highlight LatinxEd's impact, programs, and the broader issues affecting Latine education
  • Craft compelling, culturally affirming content in both English and Spanish for LatinxEd's digital platforms
  • Develop and implement marketing strategies to enhance LatinxEd's digital presence, increasing engagement and reach across social media channels, email campaigns, and the website
  • Analyze digital analytics and communication metrics to assess the impact of campaigns, identify trends, and adjust strategies as needed
Requirements
  • Bachelor's degree or Master's degree in Communications, Marketing, Journalism, Public Relations, or a related field or equivalent work experience
  • Bilingual proficiency in Spanish and English, with strong written and verbal communication skills in both languages
  • At least 3-5 years of experience in communications, public relations, marketing, or a related field, ideally within the non-profit or education sector
  • Proven experience in developing and executing strategic communications plans
  • Strong storytelling skills, with the ability to craft narratives that resonate with diverse audiences
  • Familiarity with media outreach, press engagement, and building relationships with journalists
  • Tech-savvy with experience using digital communication tools, email marketing platforms, content management systems, and social media management tools
What We Offer
  • Comprehensive Health Care Plan including Medical, Dental, and Vision coverage
  • Paid Time Off (Vacation, Sick, and Public Holidays)
  • Parental Leave (Maternity, Paternity)
  • Training & Development
  • Work From Home / Wellness Resources

LatinxEd is committed to creating an inclusive and equitable working environment and is proud to be an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected status. Women, BIPOC, and LGBTQ individuals are encouraged to apply.

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