Marketing Operations Manager

4 weeks ago


Dallas, Texas, United States Fortrea Full time

Marketing Operations Manager

Fortrea is seeking a highly skilled Marketing Operations Manager to lead our marketing processes and technology initiatives. This role will be pivotal in optimizing our Pardot/Salesforce ecosystem, transitioning our systems to HubSpot, and driving data-driven marketing strategies.

Key Responsibilities:

  • Marketing Process Optimization:
    • Identify and implement new marketing technologies to enhance efficiency and effectiveness.
    • Coordinate with the Salesforce system administrator to integrate and optimize Pardot/Salesforce functionalities.
    • Manage incoming leads and coordinate the handoff to sales, ensuring data accuracy and cleanliness within the Pardot/Salesforce ecosystem.
    • Develop and manage lead scoring models to prioritize and route leads effectively.
    • Implement and oversee campaign automation processes to streamline marketing efforts.
  • Marketing Operations Leadership:
    • Establish a strong marketing operations foundation for both business units.
    • Lead marketing analytics and automation efforts, including cleaning up Pardot and HubSpot, and transitioning from Pardot to HubSpot.
    • Develop and maintain reporting/KPI dashboards and an attribution model in coordination with Sales.
    • Ensure adherence to lead processes and continuous improvement through regular review and updates.
    • Conduct data cleansing and maintenance activities to ensure the integrity and accuracy of marketing data.
  • Campaign Execution:
    • Work with the marketing team to execute email marketing campaigns, ensuring they are targeted, personalized, and effective.
    • Build out automation workflows for evergreen campaigns and other nurture programs.
    • Monitor and analyze campaign performance, providing insights and recommendations for improvement.
  • Reporting and Analysis:
    • Build and maintain comprehensive reports on the marketing and sales pipeline, tracking the flow from lead generation to opportunity creation.
    • Design and implement an attribution model to evaluate the effectiveness of various marketing campaigns and channels.
    • Develop detailed reports that highlight the ROI of marketing activities, offering actionable insights to optimize strategies.
    • Ensure accuracy and reliability of data through regular audits and collaboration with the sales team.
  • MarTech Stack Management:
    • Oversee the management and optimization of our marketing technology stack, including webinar platforms and other digital tools.
    • Evaluate and implement new marketing technologies to stay ahead of industry trends and enhance our marketing capabilities.
    • Ensure seamless integration and functionality of all marketing tools within the tech stack.

Requirements and Skills:

  • BS/MS degree in marketing, business, finance, computer science, or a related field.
  • 5+ years of experience with marketing automation tools, particularly Pardot and HubSpot.
  • Experience with Salesforce and its integration with marketing automation platforms.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent project management and organizational skills.
  • Strong communication and interpersonal skills.
  • Proven experience in lead scoring, campaign automation, lead routing, and data cleansing.
  • Ability to develop and adhere to lead processes and ensure continuous improvement.


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