Marketing Operations Manager
4 weeks ago
Marketing Operations Manager
Fortrea is seeking a highly skilled Marketing Operations Manager to lead our marketing processes and technology initiatives. This role will be pivotal in optimizing our Pardot/Salesforce ecosystem, transitioning our systems to HubSpot, and driving data-driven marketing strategies.
Key Responsibilities:
- Marketing Process Optimization:
- Identify and implement new marketing technologies to enhance efficiency and effectiveness.
- Coordinate with the Salesforce system administrator to integrate and optimize Pardot/Salesforce functionalities.
- Manage incoming leads and coordinate the handoff to sales, ensuring data accuracy and cleanliness within the Pardot/Salesforce ecosystem.
- Develop and manage lead scoring models to prioritize and route leads effectively.
- Implement and oversee campaign automation processes to streamline marketing efforts.
- Marketing Operations Leadership:
- Establish a strong marketing operations foundation for both business units.
- Lead marketing analytics and automation efforts, including cleaning up Pardot and HubSpot, and transitioning from Pardot to HubSpot.
- Develop and maintain reporting/KPI dashboards and an attribution model in coordination with Sales.
- Ensure adherence to lead processes and continuous improvement through regular review and updates.
- Conduct data cleansing and maintenance activities to ensure the integrity and accuracy of marketing data.
- Campaign Execution:
- Work with the marketing team to execute email marketing campaigns, ensuring they are targeted, personalized, and effective.
- Build out automation workflows for evergreen campaigns and other nurture programs.
- Monitor and analyze campaign performance, providing insights and recommendations for improvement.
- Reporting and Analysis:
- Build and maintain comprehensive reports on the marketing and sales pipeline, tracking the flow from lead generation to opportunity creation.
- Design and implement an attribution model to evaluate the effectiveness of various marketing campaigns and channels.
- Develop detailed reports that highlight the ROI of marketing activities, offering actionable insights to optimize strategies.
- Ensure accuracy and reliability of data through regular audits and collaboration with the sales team.
- MarTech Stack Management:
- Oversee the management and optimization of our marketing technology stack, including webinar platforms and other digital tools.
- Evaluate and implement new marketing technologies to stay ahead of industry trends and enhance our marketing capabilities.
- Ensure seamless integration and functionality of all marketing tools within the tech stack.
Requirements and Skills:
- BS/MS degree in marketing, business, finance, computer science, or a related field.
- 5+ years of experience with marketing automation tools, particularly Pardot and HubSpot.
- Experience with Salesforce and its integration with marketing automation platforms.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management and organizational skills.
- Strong communication and interpersonal skills.
- Proven experience in lead scoring, campaign automation, lead routing, and data cleansing.
- Ability to develop and adhere to lead processes and ensure continuous improvement.
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