Senior Marketing Strategy Director

5 days ago

Bridgewater, Massachusetts, United States Brother Full time
About Us

Brother International Corporation is a global leader in providing innovative solutions for home and business. Our company has been revolutionizing the way people live and work for over 100 years.

Job Description

We are seeking a highly skilled Senior Marketing Strategy Director to join our team. This role will oversee and enhance Brother's go-to-market strategies and product lifecycle marketing support across various divisions, business units, and product lines.

Main Responsibilities:
  • Lead transformative initiatives across the go-to-market organization and foster collaboration among diverse stakeholders as a trusted thought leader.
  • Directly manage the Marketing Communications team, supporting various business groups.
  • Partner with Product Marketing, functional subject matter experts, and marketing leadership to identify and drive operational initiatives forward.
What You'll Do
  1. Deliver and optimize performance of high-impact campaigns by leading the definition, planning, development, coordination, and execution of strategic, multi-channel marketing campaigns and model-driven journey orchestration.
  2. Use data-driven insights to make informed decisions, track key performance indicators (KPIs), and measure the effectiveness of marketing campaigns.
  3. Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations.
  4. Maximize the potential of marketing technology through automation, integration, enablement, and maintaining data accuracy.
  5. Partner closely with cross-functional leads on long-term go-to-market planning and support campaign processes—from planning to implementation to execution.
Strategic Process Leadership
  • Lead with operational rigor; set the standard for project management with clearly defined project scope(s), business requirement(s), definitions for all projects/workflow, on time and in coordination with business stakeholders.
  • Coordinate cross-functional resources, establishing and managing project timelines and deliverables to ensure all projects are appropriately scoped, resourced, and scheduled appropriately, delivered on time, aligned with budget, and to the division's vision.
  • Effectively manage the planning and allocation of marketing budget and resources across available talent, vendors, and internal/external support to optimize return on investment (ROI) and ability to scale.
  • Drive performance improvements and process efficiencies, including the creation and management of cross-functional project plans.
Talent Management
  • Lead the Marketing Communications team to ensure the development and implementation of core business, competitive, and brand marketing plans and strategies to achieve overall company objectives.
  • Create a productive and efficient environment providing leadership, inspiration, and coaching to all team members.
  • Develop and implement a strategic vision for marketing operations aligning this to the overall company goals and objectives.
  • Conduct talent audits, identifying skill gaps, providing a plan for upskilling the team, aligned with industry best practices, innovations in marketing, and advancements in technology.
About the Role

This hybrid role will involve working remotely up to two days per week. Assigned office days will be determined by managers. The salary range for this position is $140,000 - $175,000 per year, based on education, experience, knowledge, skills, and abilities of the applicant, internal equity, location, and alignment with market data. Benefits include healthcare and wellness coverage, life and disability insurance, 401(k), tuition reimbursement, and Paid Time Off.

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