Product Marketing Specialist

4 days ago

San Diego, California, United States Reli. Full time
Product Marketing Associate Role

We are seeking a highly motivated and data-driven individual to join our product team at Reli. as a Product Marketing Associate. This role is associated with a Growth Plan, with the goal of reaching Marketing Associate (Analytical) - Level 2, around the time of completion of Year 1 at Reli.

Key Responsibilities:
  • Take ownership over multiple product categories, researching and working through their life cycle to turn them into eventual product launches.
  • Conduct product and market research to contribute towards expanding into new markets or growing in existing markets.
  • Perform quantitative product analysis to determine product specifications, product pricing, and product launch viability.
  • Communicate with purchasing/vendor coordinator(s) to ensure accuracy of product information, specs, and pricing.
  • Develop and implement product page listings on Amazon, Shopify, and other marketplaces.
  • Generate written design requests for product page images, creative box artwork, and other marketing materials.
  • Assist with design queue management and coordinate with designers for photo editing/design finalization.
Requirements:
  • Bachelor's Degree.
  • Ability to apply a marketing mindset to product photography and generating design requests.
  • Product-focused with the ability to conduct product research/analysis from a customer mindset.
  • Resourceful, independent, and a problem solver.
  • Detail-oriented to follow Standard Operating Procedures (SOPs).
  • Excellent communication skills with a willingness to ask questions and work in a team.
  • Excellent computer and technology platform skills.
Preferred Qualifications:
  • Experience with eCommerce product page creation.
  • Marketing perspective - understanding what types of product images are attractive to the customer for driving conversion.
  • Strong attention to detail - understanding the importance of following detailed SOPs and being able to document and communicate properly.
  • Creative thinking - ability to try alternative approaches to see a problem/analysis from different perspectives.
  • Photography experience.

Reli. is a minority-owned and family-owned company headquartered in Cerritos, CA, with three strategically located distribution centers nationwide. We are a rapidly growing eCommerce company built around strong values and making an impact. Providing a variety of products through eCommerce channels to make the daily lives easier for our business and consumer customers.

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