Data-Driven Marketing Strategist

3 days ago


Oakland, California, United States Abbott Full time

Abbott is seeking a Marketing Analytics Leader to join its team. With an estimated salary range of $160,000 - $220,000 per year, this role offers a unique opportunity to drive the company's marketing strategy forward and make a significant impact on its success.

Responsibilities
  • Lead the development and implementation of marketing analytics strategies and programs.
  • Analyze the performance and effectiveness of our HCP, Consumer, Digital and Trade marketing campaigns and promotional activities.
  • Develop and maintain the Marketing Dashboard, perform ad-hoc analyses to help marketers deep dive on channel performance, and develop statistical models to estimate ROI of marketing initiatives.
  • Collaborate with cross-functional teams to identify business opportunities and develop strategies to capitalize on them.

To succeed in this role, you will need a Bachelor's Degree in a Related field or an equivalent combination of education and work experience, with a minimum of 9 years of related work experience. Additionally, an MBA, MS Degree in Business, Finance Analytics, Data Science, or Statistics is highly desirable. Experience with enterprise data management/mining, business performance (KPIs) and marketing tactics effectiveness is also required.

We offer a comprehensive benefits package, including medical coverage, retirement savings plan, tuition reimbursement, and education benefit. We also provide opportunities for professional growth and development, as well as a collaborative and dynamic work environment.


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