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Digital Marketing Strategist

2 months ago

Ephrata, Pennsylvania, United States Care Advantage Inc. Corporate Full time
Job Overview

Care Advantage Inc. Corporate is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive business growth and customer engagement.

The ideal candidate will possess a strong background in digital marketing, with expertise in areas such as SEO, PPC, social media, email marketing, and content marketing. You will be responsible for leading the creation and execution of advertising campaigns, coordinating with sales and operations teams, and utilizing data analytics tools to track and measure campaign performance.

Key Responsibilities:

  • Develop and implement digital marketing strategies to achieve business objectives.
  • Lead the creation and execution of advertising campaigns to drive brand awareness and customer acquisition.
  • Coordinate with sales and operations teams to ensure marketing campaigns support business growth objectives.
  • Utilize data analytics tools to track and measure campaign performance and make data-driven decisions to optimize marketing efforts.
  • Manage the digital marketing budget to ensure efficient allocation of resources and maximize ROI on marketing activities.
  • Conduct market research and competitive analysis to identify new opportunities and trends in the digital marketing landscape.
  • Collaborate with internal teams and external agencies to create and implement effective marketing and advertising campaigns.
  • Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing strategies and campaigns.

Requirements:

  • Exceptional management and leadership skills.
  • Strong experience in web optimization, design, content, SEO, SEM.
  • Experience with Google Analytics, Optimize, AdWords, Social Media channels.
  • Knowledge of and interest in Marketing technologies.
  • Outstanding presentation, written and verbal communications skills.
  • Creative and thorough, a left and right brain thinker.
  • Data driven, understands the importance of KPIs, measurement, tracking and reporting.
  • Team player and collaborator, with a belief in the importance of transparency and sharing.
  • Strong can-do attitude. Ability to pivot as needed.
  • Takes ownership and initiative to drive projects through to completion.
  • Desire for growth and development.
  • Expertise in Microsoft Office Suite Word, Excel, PowerPoint.

Qualifications:

  • Bachelor's Degree in Marketing, Business or related field.
  • At least 5 years of experience in a marketing role.
  • Experience with other marketing channels a plus.

Location: 23235, 23112, 23238

Job Posted by: Care Advantage Inc. Corporate