Product Marketing Specialist

2 weeks ago

Fargo, North Dakota, United States Bushel Full time
About the Role

We are seeking a highly skilled Product Marketer to join our team at Bushel. As a Product Marketer, you will be responsible for bringing our products to life, ensuring successful marketing, sales, and adoption. You will lead the charge in crafting and executing product marketing plans that drive results.

Key Responsibilities
  • Develop and execute product marketing strategies to create awareness and drive adoption of our products
  • Collaborate with cross-functional teams to deliver effective marketing programs
  • Responsible for product value proposition and content creation to support marketing channels
  • Project manage all marketing deliverables of product and feature launches
  • Drive content marketing, including strategy, authoring, and production of compelling digital and marketing deliverables
  • Plan, script, and record product demo videos to showcase the value and functionality of our software solutions
  • Conduct market research and competitive analysis to clearly understand Bushel's competitive differentiation and value proposition
  • Communicate marketing plans and manage successful execution, working with cross-functional teams
Requirements
  • Strong communication and copywriting skills
  • Strong project management skills
  • Exceptional organizational skills, including attention to detail and multi-tasking skills
  • Energetic and creative problem solver
  • 5+ years of professional experience in a product marketing position
  • Familiar with marketing automation and project management tools
What We Offer
  • Competitive BCBS Health Insurance with contribution to premium
  • Health Savings Account (HSA) with matching dollars
  • Flexible Spending Accounts
  • Dental and Vision Insurance
  • Hybrid work environment | Flexible working hours | Work-life balance
  • Basic Life Insurance and Short-Term Disability paid by Bushel
  • Additional Voluntary Life Insurance options and Long-Term Disability
  • Voluntary Accident Insurance and Critical Illness Insurance
  • Flexible (Unlimited) Paid Time Off, 9 Paid Holidays, and 1 Volunteer Day
  • Up to 12 weeks of Paid Parental Leave, including foster care and adoption
  • 401(k) Retirement with 4% company match with immediate vesting
  • Employee Assistance Program and SupportLinc counseling services
  • Learning and development and internal mentorship opportunities

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