Brand Management Leader
2 weeks ago
About the Role:
Fiserv is seeking a talented Brand Management Leader to join our team. As a key member of the Strategy, Operations and Insights team within Global Brand, you will play a critical role in building and activating a consistent brand architecture and strategy for the full portfolio of Fiserv Brands.
Key Responsibilities:
- Develop and maintain Fiserv brand standards for primary and sub-brands, ensuring consistency across all materials and communications.
- Partner with global stakeholders to drive brand awareness, adoption, and understanding, and to ensure effective execution of brand and marketing strategies.
- Collaborate with the legal team to manage the trademark portfolio and ensure compliance with brand guidelines.
- Drive the development and updates of all corporate materials, templates, and brand documentation.
- Ensure brand voice, messaging, and visual identity are consistent across all materials and communications.
Requirements:
- Bachelor's degree in Marketing, Business, or related discipline.
- 6+ years of brand or marketing experience, with a proven track record of success in brand management.
- Experience in CRM platforms such as Salesforce.
Preferred Qualifications:
- Brand or marketing experience in the financial services industry.
- Experience working with all levels of an organization, including the Executive Suite.
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