Brand Management Leader

2 weeks ago


alpharetta, United States Fiserv Full time

About the Role:

Fiserv is seeking a talented Brand Management Leader to join our team. As a key member of the Strategy, Operations and Insights team within Global Brand, you will play a critical role in building and activating a consistent brand architecture and strategy for the full portfolio of Fiserv Brands.

Key Responsibilities:

  • Develop and maintain Fiserv brand standards for primary and sub-brands, ensuring consistency across all materials and communications.
  • Partner with global stakeholders to drive brand awareness, adoption, and understanding, and to ensure effective execution of brand and marketing strategies.
  • Collaborate with the legal team to manage the trademark portfolio and ensure compliance with brand guidelines.
  • Drive the development and updates of all corporate materials, templates, and brand documentation.
  • Ensure brand voice, messaging, and visual identity are consistent across all materials and communications.

Requirements:

  • Bachelor's degree in Marketing, Business, or related discipline.
  • 6+ years of brand or marketing experience, with a proven track record of success in brand management.
  • Experience in CRM platforms such as Salesforce.

Preferred Qualifications:

  • Brand or marketing experience in the financial services industry.
  • Experience working with all levels of an organization, including the Executive Suite.


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