Content Marketing Strategist

2 days ago

Owings Mills, Maryland, United States T. Rowe Price Full time
Job Title: Content Marketing Strategist

We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future.

Job Summary:

Develops content marketing activation strategies related to investing, retirement, and personal finance in support of II strategic objectives and key results. Implements content marketing programs utilizing a data-driven omni-channel approach for targeted audiences to educate, inform, engage, build relationships with prospects, strengthen client relationships, and promote T.

Key Responsibilities:
  • Develops & delivers content marketing strategies and recommends solutions for thought leadership, educational and marketing content that engages and serves clients and prospects.
  • Develops and disseminates content marketing in an efficient, consistent, and timely manner for clients and prospects.
  • Partners with cross-functional teams that includes but is not limited to editors, writers, data teams, product owners and marketers to develop and refine content activation ideas for targeted audiences.
  • Manages all production aspects of Insights email program – determines line up (in partnership with IPRC), source, review and choose content, determine audience, coordinate with database marketing for distribution and measurement.
  • Leads analysis of Insights content performance and test and learn approach for Insights email activation, sharing learnings and analysis with key stakeholders; leverage learnings for evolution of content programs aligned to strategic objectives and key results.
  • Supports the evolution of the customer communications management (CCM) strategy and implements changes within content marketing programs.
  • Supports II Integrated Content Planning through process development, change management and governance.
  • Develops a solution for and manages an integrated content plan across key strategic programs that effectively captures and communicates target audiences, content topics, desired outcomes, and the channel distribution strategy.
  • Establish the capability to track, measure and report on II content performance across digital and offline channels.
  • Partners across II to identify opportunities for and activate content strategies tied to key service engagements to improve client satisfaction and/or reduce call volume.
Requirements:
  • Bachelor's degree or the equivalent combination of education and relevant experience.
  • 5+ years of total relevant work experience in a content marketing or marketing operations role.
  • Ability to lead and influence cross-functional projects/workstreams.
  • Highly organized and efficient ways of working, including the ability to develop clear and concise content/communications.
What We Offer:
  • Competitive pay and bonuses.
  • Generous retirement plan and employee stock purchase plan with matching contributions.
  • Flexible work opportunities.
  • Health care benefits (medical, dental, vision).
  • Wellness programs (fitness reimbursement, Employee Assistance Program).

We are an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

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