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Head of Marketing Strategy

2 months ago

Menifee, California, United States Davids Natural Toothpaste, Inc. Full time

Head of Marketing Strategy at Davids Natural Toothpaste Inc.

We are in search of a Head of Marketing Strategy to spearhead the marketing initiatives for our distinguished oral care brand. The successful candidate will possess extensive experience in comprehensive marketing approaches, particularly in e-commerce, Amazon, and grocery sectors. Your role will involve crafting and executing groundbreaking marketing strategies aimed at boosting brand visibility, engaging consumers, and driving revenue growth.

Key Responsibilities

  • Transform brand vision into a cohesive marketing strategy.
  • Implement campaigns across diverse consumer and retail platforms.
  • Formulate yearly marketing strategies that align with corporate objectives.
  • Oversee creative production and brand narrative development.
  • Launch digital marketing initiatives across various channels.
  • Improve website usability and manage promotional activities.
  • Lead initiatives for customer retention and loyalty enhancement.
  • Boost retail marketing efforts to improve point-of-sale conversion rates.
  • Discover new revenue streams and partnership opportunities.
  • Supervise team dynamics, agency collaborations, and marketing performance metrics.
  • Work closely with the Creative Director, Sales Director, and CEO.

Requirements

  • 8+ years of experience in marketing leadership and brand stewardship.
  • Proficiency in digital marketing, eCommerce, and social media strategies.
  • Commitment to high-quality, sustainable product offerings.
  • Demonstrated success in achieving results with constrained resources.
  • Exceptional project management and analytical capabilities.