Adobe Solutions Architect Expert
2 weeks ago
Título: Adobe Solutions Architect Expert
Ubicación: Phoenix, AZ (Híbrido)
Contrato
Descripción del Trabajo:
Experto en Arquitectura de Adobe: - Plataforma de Experiencia Adobe, CDP en Tiempo Real / Target / AJO
- Serás responsable de contribuir a la mejora de la experiencia del cliente final a través de los canales digitales de la empresa, aprovechando la Plataforma de Adobe como experiencia en el negocio del cliente, la pila tecnológica y la infraestructura de datos, aplicando un amplio conocimiento en marketing digital.
- Actuarás como experto en la Plataforma de Experiencia de Adobe - CDP en Tiempo Real, Journey Optimizer, Target, Decision.
- Diseñarás y arquitectarás soluciones técnicas de Adobe Target para impulsar el marketing multicanal, definido por el recorrido del cliente.
- Proporcionarás una profunda experiencia en la pila tecnológica y la infraestructura de datos, con un amplio conocimiento en marketing digital.
- Planificarás, diseñarás y documentarás una implementación escalable de AEP – CDP, AJO, adaptada a las necesidades del negocio del cliente.
- Traducirás los requisitos comerciales en especificaciones técnicas.
- Dirigirás la entrega técnica; proporcionarás orientación a los Ingenieros de Datos.
- Ofrecerás una profunda experiencia en el negocio del cliente, la pila tecnológica y la infraestructura de datos, aplicando un amplio conocimiento en marketing digital.
- Proporcionarás consultoría y una hoja de ruta para la optimización del sitio web y estrategias de experiencia personalizadas.
- Apoyarás la implementación de una gobernanza de datos adecuada.
- Planificarás, diseñarás y crearás enfoques para una implementación escalable de AEP – CDP, AJO, adaptada a las necesidades del negocio del cliente.
Calificaciones / Requisitos: -
- 6-8 años de experiencia en marketing digital; se prefiere experiencia en software de marketing empresarial.
- Más de 7 años de experiencia en la arquitectura y construcción de tuberías de datos.
- Más de 3 años de experiencia trabajando en un entorno de agencia; habilidades sólidas en consultoría y atención al cliente.
- Experiencia práctica con la Plataforma de Experiencia de Adobe RTCDP y AJO, incluyendo la creación de esquemas, la ingestión de datos de diversas fuentes, la configuración de resolución de identidad y la conexión de destinos para la activación.
- Experiencia práctica en la construcción de recorridos complejos con un profundo conocimiento en el uso de las herramientas para gestionar y optimizar el presupuesto y el rendimiento creativo.
- Experiencia práctica en la gestión de una implementación a gran escala con miles de audiencias, atributos de datos, atributos calculados, recorridos, etc.
- Depurar, solucionar problemas y corregir problemas de configuración e integración.
- Experiencia trabajando con tecnologías en la nube como GCP.
- Experiencia trabajando con soluciones de almacenamiento de datos como Google BigQuery, etc.
- Experiencia con herramientas de automatización de marketing es un plus – como Workfront.
- Comunicador fuerte con todos los niveles de liderazgo, gestión y personal para lograr resultados deseados y construir alianzas y relaciones sólidas.
- Presencia ejecutiva sobresaliente, habilidades de presentación y negociación; la capacidad de inspirar, involucrar, asociarse e influir en el liderazgo senior.
- Excelentes habilidades de comunicación verbal y escrita; un gran narrador que puede utilizar arcos de comunicación estructurados con datos, propuestas de valor y visualizaciones.
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